How to highlight the human touch
When you’re covering a subject as huge as the built environment, it’s easy to forget that behind every new housing development, shopping mall or railway line there are thousands of people working to make it happen. And many will be Modus readers – that is, members of the Royal Institution of Chartered Surveyors.
For the February issue of Modus, art director Ben Martin and the rest of the production team sought to highlight the human touch behind bricks and mortar by creating the masterplan of a city based on a fingerprint.
They commissioned German designer Jacob Eisinger, who specialises in 3D illustration, to turn their vision into reality – and the results were spectacular. Jacob created an entire virtual city from scratch, using the contours of the fingerprint for the street pattern, before rendering all the buildings in glorious 3D.