John Lewis video marks the start of Christmas
The debut of the John Lewis Christmas advert has become the symbol for the start of the festive season. This year, the unveiling of the first online video for the John Lewis Christmas hub was just as eagerly awaited in the Sunday offices.
‘How to lay a Ruskin table’ is the first of the Sunday-produced Christmas videos to go live. A few weeks after our Preparing Your Home publication hit the stores, inspiring customers with beautiful decorations and interior ideas, our how-to video has just arrived at johnlewis.com. Introducing viewers to one of John Lewis’ Christmas 2016 decoration themes, the 45-second film shows how to recreate the magic of a traditional Christmas with a heritage-inspired ‘Ruskin House’ dining table.
Watch this space for news of our remaining online and social video content as the festive season unfolds…