Our 7x3m magazine cover
March was the ‘Learning’ issue of Modus magazine. So, with a nod to the school chalkboard, Sunday’s Christie Ferdinando commissioned the very talented Belgian design studio Coming Soon to chalk the cover – masthead and all.
Christie didn’t want it to feel like scruffy teachers’ scribble, but more like contemporary handcrafted type, without too many swirls and flourishes. And to make sure the small text was big enough to read, it was chalked sideways on a 7m x 3m board, and then photographed. The team also shot this beautiful stop-frame movie – thanks!