Photography from De Beers issue 5
Photography from De Beers issue 5
Portrait shot from De Beers issue 5
Photography from De Beers issue 5

A simply brilliant story

Recently, our Pursuit magazine team went behind the scenes at luxury store De Beers Diamond Jewellers. They were so bowled over by the experience, they decided to recreate what they saw for readers of the magazine – employees of the De Beers Group of Companies, working in a diverse range of roles and locations across the world.

They wanted to capture the personalities of the people working at the store through first person pieces alongside strong portrait photography. And, of course, to showcase the beautiful jewellery – the shapes, the detail and the craftsmanship that goes into creating each piece. Pictured above are some of the results.