The cover of Boden's A Thousand Little Things
Client

Boden

Project

A revolutionary brand book for the mail order fashion retailer

Brief   To create a customer communication that would ‘bring back the love’, re-engage customers and redefine Boden’s daring brand in the face of copycat competition

Boden-A-Thousand-Little-Things-inside-spread-photo

Solution   A Thousand Little Things sets the benchmark in magazine creativity and social media engagement, while a daring multi-layered approach wows customers with something unique and quirkily Boden. Contributions are garnered from an array of sources, and the hottest writers and illustrators all have fun, as do founder Johnnie Boden and his staff. But more importantly, Boden customers join in too – one big Boden family. While they provide content, and talk to each other on the Boden Community website and in the book, we strengthen Boden bonds and sow seeds for future brand stories. A book for customers by customers, it surprises, delights and entertains and, like Boden’s collections, oozes quality and attention to detail. This is a beautiful treat for the downstairs loo, not the recycling bin. A creative tour de force, each spread has a life of its own: energetic layouts juxtapose beautiful illustrations and easy-to-digest lists follow longer reads, while mirri board and tracing paper add interactive elements. There is no product or sales messaging. This is a carefree treat: a pick and mix of creative goodies to savour with a coffee at the kitchen table and dip in and out of repeatedly.

Two spreads from Boden's A Thousand Little Things

Quirky illsutrations from Boden's A Thousand Little Things, created by Sunday

Stylish comic strip style illustration from Boden's A Thousand Little Things, created by Sunday

Examples spreads from Boden's A Thousand Little Things, produced by Sunday

50% of customers kept the book for 4+ weeks, and 20% forever

Photographic double page spread from Boden's A Thousand Little Things, created by Sunday

Stylish illustration of a woman at sea on a chest, from Boden's A Thousand Little Things, created by Sunday

There was an 80% increase in the Boden Community online membership during the book’s launch week

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