Brief To develop a name, identity, website, mini-magazine and digital content for the brand’s new parenting programme
Solution There’s nothing more brilliant, more exciting and more awesome than expecting your first baby. But those little bundles of joy come with a whopping list of challenges. And there are plenty of brands vying for the attention of the enthusiastic parents-to-be. Starting with the visual identity, everything we created for the multichannel Bump, Baby & You programme is bright, fun and funky – in keeping with the Kiddicare brand. The Handy Bump, Baby & You Guide is a little magazine that’s big on help, advice and top tips, while the website is packed with lifestage-relevant advice and rich digital content that unpacks essential baby information in the form of short animations, videos and infographics. Just a few weeks after the launch of Bump, Baby & You – across print, online and in-store collateral – the programme had attracted more than 20,000 sign-ups.