Animated examples of the Bump, Baby & You branding, created for Kiddicare by Sunday
Client

Kiddicare

Project

Brand identity, website and content marketing

Brief   To develop a name, identity, website, mini-magazine and digital content for the brand’s new parenting programme

Kiddicare-Bunb-Baby-and-you-cover-photo

Solution   There’s nothing more brilliant, more exciting and more awesome than expecting your first baby. But those little bundles of joy come with a whopping list of challenges. And there are plenty of brands vying for the attention of the enthusiastic parents-to-be. Starting with the visual identity, everything we created for the multichannel Bump, Baby & You programme is bright, fun and funky – in keeping with the Kiddicare brand. The Handy Bump, Baby & You Guide is a little magazine that’s big on help, advice and top tips, while the website is packed with lifestage-relevant advice and rich digital content that unpacks essential baby information in the form of short animations, videos and infographics. Just a few weeks after the launch of Bump, Baby & You – across print, online and in-store collateral – the programme had attracted more than 20,000 sign-ups.

Illustrations from a feature on birth essentials, from The Bump, Baby & You Guide, created for Kiddicare by Sunday

Two spreads from The Bump, Baby & You Guide, produced for Kiddicare by Sunday

The homepage of Kiddicare's Bump, Baby & You Guide website

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