Lloyd's of LondonProject
Brief To unlock the market’s potential by arming Lloyd’s syndicates with the information they need to accurately assess established and emerging threats
Solution Far more than just a window on the apocalypse, our content marketing programme for Lloyd’s is a masterclass in multichannel storytelling. From tornadoes, pandemics and critical infrastructure hacks, to sinking cities, space risk and even asteroid mining, we explore the bread and butter and the mind-boggling risks re-shaping our world – with a view to helping specialist insurers better understand, plan for and minimise exposure. Our premium thought leadership print piece, Market, is at the heart of the editorial strategy. But we create integrated brand assets that can be deployed in multiple channels – whether that’s an award-winning YouTube animation celebrating 325 years of Lloyd’s, infographics for use on social media, inserts in well-regarded trade titles, or digital feature extensions for the brand site. Unsurprisingly, Market is the most downloaded piece of content on lloyds.com, while 79% of our discerning audience believe our work is relevant to the market and 76% have learnt something new from engaging with it.
Market magazine garnered two highly coveted gongs at the prestigious BSME Awards 2014