Brief To create two publications and a series of on-brand assets to use across print, POS, social, online and advertising
Solution ‘Christmas. Morrisons Makes it’ is the tagline for the brand’s 2016 Christmas campaign, and the starting point for the Christmas catalogue and Food to Order guide we created for the supermarket. The 84-page Christmas catalogue features portraits of Morrisons staff, with editorial snippets emphasising the fact that Morrisons’ bakers, butchers, fishmongers and other experts prepare great quantities of fresh food in-store. A 28-page Food to Order guide was created to support the catalogue, with an emphasis on functionality. The majority of images are being used across a range of print and digital channels, including POS and advertising. For both publications, a dark palette of greys, slate and soft lighting was created to showcase The Best, Morrisons’ premium range of food and drink. Simple propping and first-rate food styling ensured that the products always looked mouth-wateringly tempting.
In 2015, social videos were created for the Christmas campaign and received over 25,000 likes in the weeks before Christmas