Brief: To create a termly magazine and multichannel content for guiding’s adult members
Solution: Girlguiding relies on its hard-working adult members, who do everything from running grassroots meetings to upper-level management – all on a voluntary basis. One of the ways the charity supports its members is with guiding magazine. It keeps them up to date with the latest guiding news and inspiring stories, and provides a resource to help them plan activities for their units. To keep members at the heart of all the content, guiding’s social channels are used for crowdsourcing contributions from members. Each issue of the magazine is themed – the second issue, for the Summer term, was the leadership issue. Arresting imagery and playful illustrations bring the editorial to life. We also create multichannel content for Girlguiding’s website including videos and extended magazine features, as well as bespoke social content.
This short video sets out recent changes to the Girlguiding programme