Brief To showcase the impressive John Lewis product offering and give customers the inspiration and advice they need to navigate the ever-evolving world of consumer technology
Solution For technology, ‘newness’ is key. Customers want to learn about the latest products and understand how they will improve their lives. This insight underpins our dynamic, multichannel content marketing programme for John Lewis, which balances selling with valuable advice on topics such as virtual reality and upgrading to an HDR TV. At the heart of the programme is a print magazine, which is rich in aspirational lifestyle photography and easy-to-digest features that package products in new and surprising ways. As well as the main Technology title, we create trend-led content for John Lewis’ technology department. For the Smart Home campaign, we created a range of assets including a 16-page print piece and a range of videos for an online hub and in-store use. And, as part of John Lewis’ Vision campaign we made four videos to explain complicated TV technologies.
Engaging animated videos help to demystify new technology for customers