Suncare photoshoot for France Hammerson PLC
Client

Hammerson

Project

Digital-only content programme

Brief   To develop inspirational digital content that helps to deliver on Hammerson’s key marketing objectives across its portfolio of shopping centres in the UK, France and Eire. We support key product categories through ‘new-in/trends’ content; increase awareness of, and sign-ups to, portfolio-wide experiential events; and drive shopper advocacy through brand building.

Social media content for Hammerson PLC

Solution   Using an insight-driven approach, we craft and create a calendar of motivating content which populates centres’ existing channels including CMS, social media and email. We also target key demographics through paid social and native advertising. We work closely and coordinate with other agency partners covering brand, creative, customer engagement strategy, media buying, PR and events.

 Photography from fashion shoots for Hammerson PLC

Video content is an effective means of engaging with the Hammerson audience

Website content for Hammerson PLC

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