Strutt & ParkerProject
Brief To reinforce Strutt & Parker’s position as market leaders in the fields of farming, estate and land management
Solution What will be the impact of Brexit on the rural economy? How do you modernise an idyllic Cotswold village? Why are wine, wheat and woodland providing big returns for farmers and landowners? These questions are answered in Land Business, a biannual magazine that provides commentary on the business, legislative and environmental matters affecting British landowners, demonstrating Strutt & Parker’s expertise in the business of farm, estate and land management. In-depth features about the wider issues faced by landowners are complemented by regular sections showcasing Strutt & Parker’s insight into the land, commodities and property markets and the latest legislation, taxation and planning developments. The result is content that is authoritative, intelligent, trusted and respected, and helps its 20,000 readers to make the most of their land assets. While print remains the primary channel for reaching Strutt & Parker’s rural, traditional audience, much of the Land Business content appears online as blogs. This sits alongside online-only content on rural, farming and energy issues to form a knowledge resource that confirms Strutt & Parker’s position as thought leaders in their field.
Online videos bring to life the stories behind Strutt & Parker’s partnerships and projects with rural clients