Strutt & ParkerProject
Brief To highlight the unique advantages of this specialist service to potential clients and to provide a handy brochure for both London and country agents
Solution Finding the perfect home for a client requires exceptional levels of personal service and expert market knowledge, from off-market access to financial and tax advice. Ordinarily, we would bring this kind of unique brand story to life in a print publication with fabulous imagery and client testimonies; however, due to the discreet nature of the business, this route was blocked. Bringing personality to the assets was, therefore, a creative challenge: stock imagery lacked a sense of intimacy, while pure illustration lacked a depth of dimension necessary for such an attentive brand. So, in order to achieve a more discreet and bespoke aesthetic that suitably reflected the 360-degrees of personal service, we commissioned intricate paper sculptures by Hattie Newman. Her intelligently crafted work – made in simple white and set against two key brand colours – neatly captures the spirit of the client’s range of services in a unique way.