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John Lewis & Partners: products with personality

John Lewis & Partners:
products with personality

John Lewis & Partners is the only British retailer with its own skilled team manufacturing home furnishings products – a fact not many of their customers know. To help them shout about this unique offering, we visited their textile factory Herbert Parkinson to film the skilled craftspeople behind each product.

Content strategy | Editorial & copy | Video & audio

We spent time getting to know the makers and captured candid, warm footage of people at work, as well as painting a vivid picture of the homewares themselves.

The suite of three videos and a collection of stills photography featured across the John Lewis & Partners’ website, an email campaign, and on screens in stores to ensure maximum engagement with the target audience and reveal the true character of the products.

This looks awesome! Truly magical. From the start of this journey we have jumped several hoops and challenges. Through sheer determination and a collective effort, we got there. A massive thank you from me and the HP Team

Stuart McDonald, Partner & Head of Branch, Herbert Parkinson

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