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John Lewis & Partners: products with personality

Video content with character for a retail icon

  • Content strategy
  • Editorial & copywriting
  • Photography
  • Video & audio

The challenge

John Lewis & Partners is the only British retailer with its own skilled team manufacturing home furnishings products – a fact not many of its customers know. To help it shout about this unique offering, we visited the company’s textile factory, Herbert Parkinson, to film the skilled craftspeople behind each product.

Laptop showing the John Lewis HP page

Our solution

We spent time getting to know the makers and captured candid, warm footage of people at work, as well as painting a vivid picture of the homewares themselves.

Two men standing looking away from camera
Two people talking whilst cutting fabric

This looks awesome! Truly magical. From the start of this journey we have jumped several hoops and challenges. Through sheer determination and a collective effort, we got there. A massive thank you from me and the HP Team

Stuart McDonald
Partner & Head of Branch, Herbert Parkinson

The results

The suite of three videos and a collection of stills photography featured across the John Lewis & Partners’ website, an email campaign and on screens in stores to ensure maximum engagement with the target audience and reveal the true character of the products.

Woman working on sewing machine

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