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RICS turns multimedia

RICS turns
multimedia

“Pivoting from print to digital in a pandemic is never easy but to also maintain journalistic standards of print and connect the building conversation into the wider ranging topic of racism so successfully is no mean feat. Modus manages to do all three,” British Society of Magazine Editors 2022

Insight | Content strategy | Editorial & copy | Design | Illustration | Photography | Digital | Commercial

After changing its UK-focused print multi-award-winning Modus magazine, produced by Sunday, into a forward-thinking multimedia content programme, Sunday and RICS embarked on a process to engage fresh audiences with powerful editorial, all the while maintaining the unique rapport with Modus’s heartland audience.

Online content for RICS' Modus, by Sunday

The result is a broad international mix of cutting-edge content, produced by award-winning journalists around the world, that touches on the issues affecting surveyors and the public as and when they happen. Topics range from profiles of Grenfell survivors and campaigners, through podcasts showcasing the rising talent and their expectations of the industry to interviews with those directly affected by unconscious racial bias in the property industry.

Illustration from Modus magazine, for RICS

Inspiring and thought-provoking visuals help bring the stories to life, commissioning world-class illustrators and photographers to support detailed interactive infographics. The digital platform is leveraged to allow animated illustrations and videos to be integrated into each feature, allowing a full multimedia experience that enhances the content offering.

The content is delivered through a dynamic and industry-leading email programme and rolling social media plan, ensuring that the message is delivered to audiences, fresh and existing, in a timely, meaningful way.

Social media content for RICS' Modus, by Sunday
Illustration in Modus magazine, for RICS

Sunday worked collaboratively with us, sharing their experience and expertise so we could deliver this landmark project in very tight deadlines – their expert knowledge and dedication made all the difference to the success of the project

Toni Gill MA
RICS Journals Manager

Angela Wilkinson, Secretary General of World Energy Council

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