The Royal Institution of Chartered Surveyors (RICS) wanted to change its UK-focused print-led content (the multi-award-winning Modus print magazine, produced by Sunday) into a cutting-edge multimedia content programme aimed at a growing international community of surveyors.
Working closely with RICS, Sunday created a digital engagement strategy to provide a seamless transition from Modus print to Modus digital. The result is a new online hub packed with timely, globally relevant dynamic storytelling for a digitally-engaged audience.
RICS members now get a richer mix of content with more frequency, direct to their inbox or social channels, including long-form, short-form and reactive content, alongside data visualisation and video.
Commercial inventory was also included as part of the Modus digital proposition, and print advertisers are now seeing more measurable results.
The now digitally-focused Modus content is delivering our trademark high-quality content in a more immediate, dynamic and engaging manner to a wider, ever-appreciative audience.