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What we’ve been up to
Ready for change
“Change is hard because people overestimate the value of what they have and underestimate the value of what they may gain by giving that up.” Wise words from writers James Belasco and Ralph Stayer.
- Opinion
5 ways to maximise your membership revenue
The most important factor in everything you do as a membership organisation is the value you provide your members. That means creating educational, informative and engaging content that turns members into regular readers, listeners, viewers, or attendees.
- Opinion
The power of thinking beyond the membership
Membership organisations have a great story to tell. The trick is understanding how to make the right parts resonate with the right audience.
- Opinion
8 social media trends: what’s hot and what’s not
Ready to raise your social game? Here are our insider tips on what’s in and what’s out for 2024.
- Opinion
In praise of experts
It wasn’t too long ago that ‘expert’ nearly became a dirty word. But the tide has turned in a post-Covid world, providing an opportunity for expert-driven membership content to hit harder
- Opinion
Data: a storyteller’s best friend
More than just a metric for success or failure, data is a rich source of inspiration for storytellers, helping editors craft timely, meaningful content for member organisations.
- Opinion
3 essentials for audience-centric content
Every post is a drop in the ocean, so how do you ensure yours creates a splash, has awesome engagement, expands your reach and boosts your follower count?
- Opinion
Think anew and act anew: the truth behind digital migration
What is the real rationale for digital content migration and how do you avoid hybrid content that is neither fish nor fowl?
- Opinion
Why you should be podcasting
Podcast listener figures are set to reach 20 million by 2024. Why are podcasts so effective at engaging your audience?
- Opinion
Finding your content muse: is it Emma from Guildford?
Buyer personas are essential to help define your content marketing strategy. But how do you develop true empathy with your target audience?
- Opinion
Why H2H marketing beats B2C and B2B
Whether you consider your audience to be B2B or B2C, remember that people buy from people. Human-to-human (H2H) marketing is where it’s at.
- Opinion
The cookie crumbles
Our digital strategy director Jo on the demise of Google cookies. Or not, as the case may be.
- Opinion
Be more Coco
There’s too much content out there. How do you cut through the noise to be heard?
- Opinion