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A new look for a luxury property magazine


By Emma Johnston

A new look for a luxury property magazine

Christie’s International Real Estate’s acquisition by Chicago-based @Properties was the perfect time for Sunday to overhaul the brand’s long-running luxury lifestyle and property magazine.

A leader in the property market for high-net-worth individuals around the globe, Christie’s International Real Estate’s affiliate network stretches everywhere from California to Dubai, Switzerland to Australia. To align with CIRE’s business and marketing goals the Sunday team proposed a relaunch, with a new design and refocused editorial to ensure a more distinct personality for the magazine. Content reveals the exceptional access the brand has to those who innovate and lead in the luxury world, immerses readers in the elite lifestyle by bringing stories and properties to life and adds value with an authoritative voice on homes and real-estate themes.

A revitalised Gallery section showcases truly exceptional design and architecture, along with hotel and restaurant openings. Topic-led feature sets combine editorial content with in-depth property spotlights for particularly special homes on the market, as well as short roundups of other high-end listings, giving affiliates new ways to present their properties to potential buyers.

The relaunch issue gave advice on buying and decorating a castle, included a love letter to Los Angeles by those who live in the city, and looked at the latest trends in spa design.

Affiliates welcomed the new opportunities to highlight their properties and there was also high demand for the custom cover programme, in which affiliates can order a special version of the magazine to be distributed in their own territory featuring one of their properties on the cover.

With the market for ultra-luxury property as robust as ever, the new-look Christie’s International Real Estate magazine offers a beautiful, tactile and informative view of the world’s finest homes, and the enviable lifestyle that goes with them.

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