Brief To celebrate the brand’s dazzling array of qualities – exacting workmanship, unflinching quality and audacious creativity – in a premium magazine
Solution Twice a year, Swarovski Crystallized shines a spotlight on the world’s most talented designers with a 132-page magazine translated into eight languages. Aimed at an international audience of creative aficionados, the design biannual showcases the way in which Swarovski products are embraced by key creatives from the worlds of fashion, architecture, industrial, interior and jewellery design. With rare backstage access to fashion shows, international designers and design ateliers, new trends are revealed, while daring partnership concepts are inspired and explored. Unique shoots working in collaboration with the world’s hottest photographers and stylists (Sarah Moon, Mark Pillai, Tierney Gearon, Maria Ziegelböck and Sophia Neophitou to name but a few) push the style boundaries, delivering a portfolio of work that redefines creative expression. All that glitters truly is bold.