Brief To position John Lewis as the destination for health, fitness and wellbeing products in a crowded and competitive fitness retail landscape
Solution Timed to attract customers looking for a healthy start to the New Year, our 2017 Wellbeing content promotes a holistic approach to health. Uplifting photography and positive editorial inspires readers with new ideas to try. Alongside the print catalogue, we also produced a video on fitness trackers, as well as content tailored for the online wellbeing hub.
Many of the assets are used on the wellbeing hub at johnlewis.com