Brief To inspire RICS members and build pride in the surveying profession
Solution The surveying profession is at a crossroads as the global economy tips eastward and technology revolutionises working practices. At the same time, an unprecedented wave of members from the post-war baby boomer generation is due for retirement, while a surge of young, new members joins the profession. It’s an exciting time, but also unfamiliar and ever-changing. In the midst of this great change, Modus provides an inspiring beacon for RICS members of all ages and specialisms, showcasing the best work across the world and initiating debate on the big challenges and opportunities facing the profession. Available in print and online, Modus has a global reach of 120,000 members and performs an increasingly vital role in driving traffic to rics.org, while broadening the scope of RICS’ content offering to pull in a wide audience of members, prospective members and key decision-makers in the built environment. And with 93% of recipients polled engaging with the magazine each issue, we’re also able to offer valuable display, classified and recruitment advertising that target this captive audience.
Modus Art Director Christie Ferdinando beat a highly competitive field to be named Designer of the Year at 2016’s PPA Awards
Content from Modus is a key strategic driver of traffic to the client’s main website, rics.org