Brief To create a range of inspirational publications and digital assets showcasing John Lewis’ Christmas offering
Solution Our challenge was to develop a strategy encompassing three very different aspects of the John Lewis Christmas offering. The key was a strong creative approach for our print publications – Hampers, Technology and Preparing Your Home. The three strands were held together with complementary covers and clever integration of the overarching John Lewis Christmas 2016 campaign, ‘A Modern British Christmas’. Beautiful still-life photography showcased desirable gifts while aspirational roomsets help inspire customers with decorative ideas for their home. Our images were used across the Christmas online hub, on email and in store. We also created a series of videos for online and social channels, showing customers how they can replicate the John Lewis themes in their own home.