Brief To inspire and excite customers with new technology and explain how it can help make their lives easier or better
Solution With the fast pace of change in the world of technology, it can be difficult to keep up. And if you don’t know your way around technical specifications and an ever-increasing number of acronyms, it can be even trickier. At the heart of our technology content programme is a print publication showcasing the latest innovations in the context of everyday lives. Beautiful images are created for use in the publication, in emails and online. These feature alongside stories explaining how different technology products can make your life easier or better, at home or at work. As part of the programme, bespoke content is also created for use in the inspiration and advice section of the John Lewis website.
Engaging animated videos help to demystify new technology for customers