Brief Show Blue Cross supporters the value of their donations and encourage further positive action (further donations, volunteering or rehoming a pet in need).
Solution A contemporary magazine, published bi-annually, with real-life stories of Blue Cross pets, their owners and volunteers. Fresh, clean layouts and high impact photography combine with stories that show the charity’s supporters the amazing things their money achieves. The magazine is a thank you to supporters. It also seeks to encourage further donations and encourage even greater involvement from active supporters.