TfL & The Noise Abatement SocietyProject
Brief Create a video that shows how we can improve the quality of life in our cities by reducing noise
Solution We hear so much city noise. We’re all disturbed by it, yet we all create it. But we can all help to make things better. This video explains the ways every individual can play their part by making small changes in behaviour, collaborating and using the latest technologies. The film is used across TfL’s online channels, so has to be relevant to a wide audience, ranging from residents and businesses, to local authorities and shop owners – everyone living and working in London. The result is a positive, colourful expression of city life, with a strong social purpose.