Things move fast in the world of social media, with each new day bringing another feature, format, algorithm update or app. But if there’s one format we can safely say will be thriving this year, it’s video. And here are the five biggest trends to look out for…

Information overload, excessive stimulation and rapidly shortening attention spans – these are the demons of the digital era. Online content needs to have true value to do battle against them, to rise above audience saturation or skepticism. We look at the fundamentals of audience analysis.

We talk to celebrity and fashion photographer Matthew Eades about working with Corinne Day in the early noughties, the key ingredients of successful fashion photography, keeping pace with industry changes and where he looks for inspiration…

Social media is a noisy place. From ads to campaigns to user-generated content (UGC), everyone is fighting to be heard and, of course, get leads. But how do you get traction on your social content? Here are a few things we learned from our work with P&O Cruises.

Short tail, long tail, search intent – these phrases pop up in almost every conversation around content. Now more than ever, search optimisation is paramount if your content is going to be successful. But there’s much more to SEO than keyword planners.

‘Print is dead’. It’s an exaggerated claim. And a boring one. It ignores the multichannel marketing mix, and the environment in which we all exist – as marketers, as consumers and as humans. And there are many reasons why you should consider print as part of a comms plan.