Social media is a noisy place. From ads to campaigns to user-generated content (UGC), everyone is fighting to be heard and, of course, get leads. But how do you get traction on your social content? Here are a few things we learned from our work with P&O Cruises.

Short tail, long tail, search intent – these phrases pop up in almost every conversation around content. Now more than ever, search optimisation is paramount if your content is going to be successful. But there’s much more to SEO than keyword planners.

‘Print is dead’. It’s an exaggerated claim. And a boring one. It ignores the multichannel marketing mix, and the environment in which we all exist – as marketers, as consumers and as humans. And there are many reasons why you should consider print as part of a comms plan.

Westminster was awash with digital professionals as Social Media Week returned for another action-packed week of insights, presentations and talks. Missed it? Read on for some key highlights ahead of your 2019 strategy and what we hope to be a less challenging year for social media.

Andy Gilmore describes himself as a draftsman, designer and musician – and these three roles all have a part to play in his illustrations. Following a recent commission for The Savills Portfolio, we discover more about his working method and tips for the perfect brief…

How do you create a single scene that moves from African heat to arctic ice? Illustrator Edward Tuckwell talks inspiration and discusses his work and a globe-spanning challenge for De Beers’ Pursuit magazine, which is read by employees of the mining giant