Beyoncé’s staggering level of success hasn’t happened by accident. Yes, she may be immensely talented but she’s also a marketing force to be reckoned with – and there’s more than a little we can learn from her in terms of creating effective content for brands.

It’s not surprising that video bloggers such as Zoella and Tanya Burr are so popular with brands. With millions of subscribers and billions of views, their channels are an obvious way to reach a huge audience of female millennials and Generation Zs. But is might always right?

Hardly a day goes by without another Instagram feature update. But there was one, back in August 2016, that had more impact than most – the launch of Instagram Story – a Snapchat clone designed to put its competitor out of business. So what does it actually do, and how can a brand benefit from it?

How do you capture the scale of the world’s richest diamond mine? This was the challenge facing photographer Kent Andreasen. Botswana’s Jwaneng mine opened in 1982. In 2010, a $US2.4 billion expansion began. Once completed it will increase the depth from 400 to 650 metres.

Photography for P&O

Over seven days and nights, our six-man crew of specialist photographers and filmmakers visited five islands, working 14-hour days on ship and on shore. Our mission? To provide P&O Cruises social, brand and marketing teams with six months’ worth of video, timelapse and stills content.

Impacts, a new multichannel content programme developed by Sunday for Savills, provides an invaluable and innovative resource for global real-estate thought and comment. And, along the way, provides answers to crucial questions, including: just how rich was Jane Austen’s Mr Darcy?