How do you develop a strong luxury real estate brand that goes beyond showcasing beautiful homes? At Sunday, we’ve evolved Christie’s International Real Estate Magazine to offer readers a richer, more immersive experience.
For the Autumn/Winter 2024 edition, we’ve introduced an updated approach to the magazine that focuses on three key elements: a slower, more thoughtful rhythm; expansive, more elegant layouts; and a shift towards deeper, story-driven content. These updates have not only generated more opportunities to showcase amazing homes from the Christie’s International Real Estate portfolio, but they offer a window into the lifestyles they represent.
A more thoughtful rhythm
One of the first steps in updating the magazine was rethinking the magazine’s pace. We’ve deliberately slowed down the flow, giving each feature room to breathe over more pages and moving away from traditional, transactional features. We’ve shifted from simple Q&As and quick-hit product showcases to deeper, narrative-driven profiles that bring the people, places and experiences behind luxury living to life. This approach helps us foster a stronger, more emotional connection with our readers, making the magazine feel more like a trusted companion in the luxury lifestyle space rather than just a publication. This new rhythm encourages our readers to linger over each story and immerse themselves fully in the content, helping create a deeper connection with the world of luxury that CIRE embodies.
Creating space for elegance
To match this slower pace, we reimagined the magazine’s design. We’ve introduced a cleaner, calmer aesthetic, with more balanced text and visuals to elevate the overall sense of luxury. Full-page images now command attention, while text is placed to allow for a more engaging, relaxed reading experience. This approach positions each feature as a work of art in its own right, aligning perfectly with the unrivalled world of Christie’s International Real Estate.
Curating a world of luxury living
Ultimately, our strategy is about more than just refining individual elements; it’s about telling a cohesive story. Each feature is carefully curated to inspire and engage, giving readers a window into the most desirable lifestyles around the world. From the personalities behind the scenes of luxury living, to the design and architectural details featured, we’ve woven a narrative that positions Christie’s International Real Estate as not just a purveyor of luxury, but a storyteller too.