The Challenge
The Shard, one of London’s most iconic landmarks, tasked Sunday with the challenge of engaging the UK business community and encouraging more companies to lease office space in their unique building. The campaign needed to highlight the vibrant professional community within The Shard and strengthen The Shard’s brand identity as an inspiring workplace.
Our Solution
To achieve these objectives, we developed three profile videos featuring a diverse range of professionals working within The Shard to offer an inside look into what it’s like to work in the building. Each video captured our protagonists’ personal and professional journey, as well as their perspectives on working in such an iconic space.
We conducted in-depth interviews with each one to understand their narratives and craft compelling stories that emphasised their passion, work, and connection to The Shard. Our use of cinematic visuals and high-quality production values captured both the people and the stunning architecture of The Shard. Footage shot in various workspaces in and around the Shard combined with candid footage and scripted elements provided a full picture of its working environment.
The Results
- The videos’ creative execution successfully highlighted The Shard’s professional community and dynamic work culture.
- Engaged audiences on social media, leading to increased interaction and positive feedback.
- Strengthened The Shard’s reputation as a premier workplace destination in London.
- Helped attract interest from businesses and professionals looking to be part of The Shard’s world.
Our video campaign effectively showcased the human side of The Shard, emphasising its role as more than just a landmark but a thriving professional hub. Through compelling storytelling and high-quality production, the videos provided a genuine look into the experiences of those who work there, reinforcing The Shard’s status as an aspirational workplace.
