A beautiful relaunch for the skin-care brand
The Clarins Express Skin Service includes nine complementary services in-store customers can choose from, which focus on skincare treatments, make-up tutorials and body pampers. The brand asked Sunday to create content that supports its ambition to highlight and reclaim Clarins’ heritage in treatments and skincare expertise through a series of content assets that need to be deployed through the funnel.
Content strategy | Video & audio | Photography | Design | Editorial & copywriting
We began by setting out a series of creative principles to give the work a natural feel and make it stand out from some of the sterile competition. The visual identity has a daylight feel, a sense of place, and captures pampered ‘moments’. The result is a warm, relatable approach that showcases the expertise and personal touch of Clarins.
The Sunday in-house video, creative and copywriting teams produced video, still photography, and copy toolbox sets were produced for each of the nine services, with assets created for social, web and POS.
When looking for a new agency we pitched to a few, but we knew instantly that Sunday were for us. Not only did they understand our brand and heritage like they were part of our team, the content they then produced for us really reflected that. We had a fun team who were the dream to work with, everything felt so easy and ran like clockwork. They’re the real deal – a team of content wizards who can work their magic on any project.
Adam Hall-Matthews, Customer Experience Manager
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