The challenge
Vaillant is one of Europe’s leading manufacturers of heating systems, from high-quality boilers to cutting-edge renewable solutions. Vaillant’s partnership with its UK-wide network of self-employed installers is crucial, and it rewards them for installing its products through the Advance loyalty scheme.
Our solution
Vaillant wanted to communicate with its installers more effectively by providing them with the tools and support to help grow their business, updating them about new products, and highlighting the rewards and support on offer. Our solution is Advance, a twice-yearly print magazine providing a lively mix of news, product innovations, installer interviews, business tips and technical knowhow across 24 pages, showcasing the benefits of the Vaillant brand while thanking installers for their ongoing loyalty.
Advance’s straight-talking content and accessible format is ideal for engaging busy, on-the-go tradespeople. As a result, it helps to boost installers’ businesses, strengthen their loyalty to the brand and reinforce the feeling that they are part of the Vaillant family.
Advance magazine really helps us to support and engage with our installers, and they enjoy and value the content. The last issue was the best one ever
Aneta Richardson
Campaigns Manager, Vaillant