Online retailer Ocado offers the broadest range of any supermarket. It supports the biggest food brands alongside small British suppliers. It offers the longest freshness guarantees, low-price guarantees and is proud to have the lowest levels of food waste of any supermarket. Not a lot of people know this.
Getting these messages across was key the launch of OcadoLife – a bi-monthly magazine worthy of the well-loved brand. As Ocado evolves – it launched a partnership with the iconic British brand M&S in 2020 – so does OcadoLife: in 2021 the magazine doubled in frequency to become a monthly title.
Full of glorious foodie stories, behind-the-scenes product insights, inspiring ideas, expert nutrition advice and tasty recipes, it’s a big hit with the 200,000 readers who love the magazine experience.
The results are rather tasty too, with huge uplifts in sales of featured products, increased basket orders and a marked magazine uptake.
Customers who receive OcadoLife on average spend over £600 a year more than customers who don’t receive the magazine