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Bringing Ocado to life

Bringing Ocado
to life

Online retailer Ocado offers the broadest range of any supermarket. It supports the biggest food brands alongside small British suppliers. It offers the longest freshness guarantees, low-price guara­­­ntees and is proud to have the lowest levels of food waste of any supermarket. Not a lot of people know this.

Insight | Content strategy | Editorial & copy | Design | Illustration | Photography | Print | Commercial

Getting these messages across was key the launch of OcadoLife – a bi-monthly magazine worthy of the well-loved brand. As Ocado evolves – it launched a partnership with the iconic British brand M&S in 2020 – so does OcadoLife: in 2021 the magazine doubled in frequency to become a monthly title.

Lamb, Potatoes And Vegetables From Ocadolife Magazine

Full of glorious foodie stories, behind-the-scenes product insights, inspiring ideas, expert nutrition advice and tasty recipes, it’s a big hit with the 200,000 reade­­­rs who love the magazine experience.

The results are rather tasty too, with huge uplifts in sales of featured products, increased basket orders and a marked magazine uptake.

Eat well for less spread, Ocadolife magazine
Meera Sodha spread from feature on vegan recipes, Ocadolife magazine
Spread from feature on amusing food, Ocadolife magazine
Pasta And Parmesan, Ocadolife Magazine

Customers who receive Ocadolife on average spend over £600 a year more than customers who don’t receive the magazine

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