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Bringing Ocado to life

Bringing Ocado
to life

Online retailer Ocado offers the broadest range of any supermarket. It supports the biggest food brands alongside small British suppliers. It offers the longest freshness guarantees, low-price guara­­­ntees and is proud to have the lowest levels of food waste of any supermarket. Not a lot of people know this.

Insight | Content strategy | Editorial & copy | Design | Illustration | Photography | Print | Commercial

Ocadolife cover, April 2022
Ocadolife cover, June 2022
Ocadolife cover, July 2022

Getting these messages across was key to the launch of OcadoLife – a food magazine worthy of the well-loved brand. As Ocado evolves – it launched a partnership with the iconic British brand M&S in 2020 – so does OcadoLife: in 2021 the magazine doubled in frequency to become a monthly title.

Full of glorious foodie stories, behind-the-scenes product insights, inspiring ideas, expert nutrition advice and tasty recipes, it’s a big hit with the 200,000 reade­­­rs who love the magazine experience.

Digital content for Ocadolife, by Sunday

The results are rather tasty too, with huge uplifts in sales of featured products, increased basket orders and a marked magazine uptake.

Carnival food spread in Ocadolife magazine
Seasonal eating spread in Ocadolife magazine
Shellina Permalloo spread in Ocadolife magazine
Dessert photography in Ocadolife magazine

Customers who receive OcadoLife on average spend over £600 a year more than customers who don’t receive the magazine

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