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Helping John Lewis Financial Services make the switch

Helping John Lewis Financial Services
make the switch

John Lewis & Partners

When John Lewis Financial Services launched their new John Lewis Partnership credit card, they needed project management, creative and editorial support to produce a wide range of customer-facing communications. The campaign had to both attract new customers and retain existing card holders by explaining the benefits of the new card and making the transition from the old product as smooth as possible.

Content strategy | Editorial & copywriting | Project management | Design | Print | Social

Online content for John Lewis & Partners credit card

The project was time-critical and complex. We devised a full content plan to manage the complexity of the messaging, the segmentation and the multiple stakeholders involved, which included compliance and legal teams. We worked closely with JLFS’s other partner agencies to ensure a consistent approach and created a set of creative and copy guidelines to help the client visualise all elements of the campaign.

Nadiya Hussein spread, for John Lewis & Partners

Throughout the process we worked as an extension of the client’s team, supporting them to plan content with the customer journey front of mind. Our agile project management meant we were able to be reactive to client requests, bringing in the appropriate resource at key stages of the process.

Our experienced financial writers and designers could quickly identify ways to improve the customer messaging and visual engagement, providing an independent perspective that stayed true to the client tone of voice and visual identity.

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