Mission possible for P&O Cruises
Cruising is the fastest-growing sector of the UK holiday market. For those who love it, there’s no turning back. For the unconvinced, a new era of nautical luxury, entertainment and style is tempting us to try. In this ruthless holiday market, P&O Cruises is on a mission: to keep existing guests, attract new ones, retain pole position in the UK sector and fill two new ships the size of small towns. That’s where Sunday comes in.
Insight | Content strategy | Editorial & copywriting | Design | Illustration | Photography | Print | Social | Video & audio
As P&O Cruises’ content and social agency, we work with their brand, content, CRM and social teams to deliver multi-faceted creative. From high-profile campaigns to hardworking daily assets, we target cruise lovers and prospects alike. Tailored to each platform, our content works across the customer journey to increase reach and engagement, and inspire sales.
Whether it’s a wide-reaching hero shoot with brand partner Gary Barlow, a beautiful magazine to reward loyal guests or a social-first influencer trip to sway the curious, the result is a flexible and efficient programme that answers each target audience’s needs – in the right place, in the right format and at the right stage of their customer journey.
Our intensive content campaign for new ship Iona created the largest number of digital sales ever in one day, averaging a normal day’s sales every hour
See more of our work