The results are powerful.
Our social-first shoots have fuelled Facebook following growth by 111.99%; Instagram by 113.95% and Twitter by 72.03%.
Instagram and Facebook’s follower growth in the past six months is more than double 2021’s entire growth.
Our influencer strategy has reached followers outside of P&OC’s fanbase: we reshared 99 stories from 8 influencers, reaching a total of 23,481 non-followers across all re-shares.
Our live posting from Iona exceeded KPIs by 26.79%, proving that authentic, bespoke UGC content works.