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The latest from Sunday.
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What we’ve been up to
Your world, perfected with AI
While AI opens new creative possibilities, it’s the human touch that makes them meaningful.
- Work
The algorithm shake-up: users take the lead
If you’ve ever felt like your feed has a mind of its own, you’re not alone.
- Opinion
5 things you need to know about AEO (answer engine optimisation)
Answer engines – AI-powered tools like ChatGPT, Claude, Google AI Overview and AI Mode, and Copilot – are transforming the way we find our information online.
- Opinion
Memcom awards round-up
Exciting news! Our work has been recognised at the 2025 Memcom Excellence Awards!
- Other
Senior creative lead
If you are a proven creative leader with an impressive portfolio of standout work and wide-ranging experience in the food sector, this is your chance to set the creative content tone for one of the UK’s most exciting retail brands.
- Jobs
How to create thumb-stopping social content
First impressions are key on crowded social feeds. Here’s how to create videos that cut through the noise, stop users scrolling and keep them engaged.
- Opinion
Behind the scenes at the BAFTA TV Awards with P&O Cruises
We spent a dazzling day on the red carpet, capturing content that celebrates the partnership between the iconic cruise brand and the biggest night in British television.
- Work
AI and creativity: finding the balance
At Sunday, our ‘human first, human last’ mantra guides how we harness the power of AI to bolster the creativity and quality of our content.
- Opinion
5 trends to reshape your content
The digital landscape is shifting rapidly. Here’s how we can adapt our content strategies to stay relevant and effective.
- Opinion
Sunday and The Royal Marsden: partners for 15 years
We’ve been working with the world-leading cancer centre since 2010 and we couldn’t be prouder of what we’ve achieved together
- Work
Sailing into TikTok success: reaching millions for P&O Cruises
We helped the much-loved holiday brand embrace the future of social with a splash on TikTok.
- Work
Making history: A fresh look at English Heritage’s member communications
We’ve reimagined the renowned charity’s content programme with an audience-centric approach to nurture member relationships and improve engagement.
- Work
Still rolling: 5 reasons why video is content gold
From bite-sized clips to brand blockbusters, video is thriving. Here’s why it’s still your secret weapon in the content game.
- Opinion
Expanding our leadership team and preparing for growth
We’ve kicked the year off with a bolstered senior team, ready to deliver even greater success for our clients.
- Work
oneworld’s 25th anniversary: Bringing their bold vision to life
Our KPI-smashing anniversary campaign for oneworld culminated in a beautifully immersive celebration at London’s iconic Frameless art gallery.
- Work
Farmhouse Kitchen: A recipe for community
For the pilot site of Farmhouse Kitchen, Sunday developed a dynamic social strategy to amplify reach, build community, and increase visits.
- Work
5 tips for creating content that works
The way we plan, create, and deliver content is always changing, so how do we make sure your content cuts through?
- Opinion
Waterlife magazine: soaring to new heights
The brief: Breathe new life into WWT’s flagship publication with a different look and fresh content to re-inspire members.
- Work
P&O Cruises and Gary Barlow discover the Talent of Tomorrow
A KPI-busting social-first campaign to help P&O Cruises and Gary Barlow give one lucky talent the chance of a lifetime.
- Work
Championing EDI in branded content
Our senior account manager, Gina, chats to OcadoLife’s deputy editor, Jasmine, about equality, diversity and inclusion (EDI) principles in branded content and why they matter.
- Opinion