Could you recognise a Charles Voysey-designed Arts and Crafts country house? Or a garden influenced by Victorian gardener Gertrude Jekyll? Savills Country House Department could. They’re specialists in their field and passionate about property – and they wanted a way to share this expertise with a wider audience.
Sunday’s developers, digital designers and content teams got to work, designing from the ground up a new site that was distinctly Savills, but also distinctly Country House Specialists.
Our aim was to make the site as easy as possible to navigate while showcasing people-first content. We created a clear structure that brought hierarchy to the site and gave a sophisticated and uniform identity.
The launch was very much phase one. The content will be refreshed quarterly and there is already a phase two design evolution in place for when more properties and features are added.
While this digital solution would of course feature country houses, we wanted to add personality and warmth across three content pillars:
- Property: where agents showcase their knowledge with evocative descriptions of extraordinary country houses. The range of properties also demonstrates the prime country property credentials of the brand
- People: a lifestyle focus that reveals the agents’ interests, personalities and expertise
- Insight: demonstrates the wide reach Savills has across the market, weaving in research and data on the country house market and partner content such as the team’s work with organisations like the Georgian Group and the Victorian Society
Our longstanding relationships with many Savills agents enabled us to dig deeper to get to the root of a story and bring out some of the lighter, personal touches about their work – one agent was asked by a potential buyer for their opinion on replacing a period staircase with a slide.