Westminster was awash with digital professionals as Social Media Week returned for another action-packed week of insights, presentations and talks. Missed it? Read on for some key highlights ahead of your 2019 strategy and what we hope to be a less challenging year for social media.

Andy Gilmore describes himself as a draftsman, designer and musician – and these three roles all have a part to play in his illustrations. Following a recent commission for The Savills Portfolio, we discover more about his working method and tips for the perfect brief…

How do you create a single scene that moves from African heat to arctic ice? Illustrator Edward Tuckwell talks inspiration and discusses his work and a globe-spanning challenge for De Beers’ Pursuit magazine, which is read by employees of the mining giant

Instagram’s IGTV feed brings long-form video content to its one billion users. It’s a huge market, but creative content remains key. We ask ‘Is Instagram becoming the television for the mobile generation?’ and provide some pointers to getting started with this new video platform.

Like a sea anemone and clownfish, brands need a value exchange with consumers. Both will then benefit from having the other around. Our MD, Toby Smeeton, finds some remarkable parallels between childhood biology discoveries and today’s content marketing world.

Who doesn’t love a 3-2-1, lift-off moment. A teaser campaign that taps into people’s natural curiosity is an effective way of generating interest before a big reveal. We look at a few examples from recent work for P&O Cruises and Hammerson using Facebook, Twitter and Instagram Story.