Content production Archives - Page 2 of 2

Membership content brings renewed performance

Content production
Content strategy
Copywriting
Design
Illustration
Print
Social
Video & audio

The challenge

The Chartered Institute for Securities & Investment (CISI) is the leading professional body for securities, investment, wealth and financial planning professionals.

CISI members receive access to exclusive online content and CPD resources, as well as email newsletters. Most members access content online but the organisation’s member engagement strategy had remained print-focused and London-centric.

To better reach their 50,000 members worldwide, Sunday was tasked with transitioning to a fully digital content strategy.

Our solution

We identified a dual-stranded approach that provides members with the practical, informative content that helps their professional development, while also enhancing the organisation’s brand and reputational standing.

Themed online content hubs showcase highly topical and globally relevant stories across a variety of formats, including articles, videos, and interactive data visualisations.

Our strategy moves beyond single-format content to produce highly shareable campaigns across multiple channels. These themed campaigns prioritise value over volume – ensuring the content we create is ‘bigger and better’ with real benefit for members and measurable results for the CISI.

Sunday’s multichannel approach significantly enhances the Institute’s content. The enthusiastic team at Sunday consistently recommends process improvements, which streamline our operations, and their creative content drives increased engagement.
Jane Playdon
Editor, Chartered Institute for Securities & Investment

The results

The value of this strategy has been made clear by the pace at which the CISI is adopting it. While a phased three-year approach to going digital-first was initially planned, a shorter timescale is now in place due to the strong performance of content and the increased appetite for engaging online content.

CISI’s online content has increased traffic to their website by an average of 37% in the last 12 months.

LinkedIn content, which highlighted the outcomes from COP28 that were most relevant to CISI members, saw engagement rates of 25.95% on the CISI’s main LinkedIn account and 50.28% on its account for the Middle East.

A bold new approach for WWT

Content production
Content strategy
Copywriting
Design
Editorial
Illustration
Insight
Photography

The challenge

WWT is the UK’s leading wetland restoration charity. With a bold new strategy and brand, WWT is on a mission to increase wetland restoration, reverse habitat loss and help nature thrive. It has an ambitious target to improve one million hectares of wetland globally and inspire one million people to take action for wetlands by 2050.

With the fresh new brand and long-term strategy, Sunday was tasked with repositioning Waterlife and looking at the charity’s wider digital content strategy to increase supporter engagement and improve the environmental sustainability of their communications.

Cover of March-June 2024 Waterlife magazine, for WWT,

A duck, scooting across the water's surface

Our solution

Sunday is taking a two-pronged approach to the brief: re-energising the magazine and looking at a long-term strategy to help WWT fulfil its ambitions in the crowded conservation charity space.

Using the new brand guidelines, the magazine becomes a bold and engaging physical manifestation of WWT’s work, values and ambitions.

The reader experience is enhanced thanks to new design elements and a clearer structure with new editorial sections. Features are crafted to deliver key messaging after collaborating closely with key stakeholders. The addition of QR codes allows for more interactivity and engagement with the website – linking to ‘how-to’ guides to encourage positive action.

We’re simultaneously looking at a long-term solution to help WWT deliver content to wider audiences across multiple platforms – factoring in channel usage, frequency, target audiences and sustainability.

The results

Our solutions give Waterlife a fresh new character and allows it to deliver WWT’s messaging in a more powerful way. The magazine is a key member benefit and an inspirational read, driving increased visitation – and visitation boosts membership.

Developing a long-term, multi-channel content strategy will attract new audiences and encourage people to take action for wetlands in a sustainable and financially efficient way.

"Get closer to nature" - double page spread in Waterlife, for WWT

Sunday is a vital component in helping WWT bring our new brand to life. Through a new content strategy we are developing the structure we need to showcase our bolder voice while catering for our supporters’ wide range of interests. Sunday’s creative leadership, shown through the development of our beloved membership magazine Waterlife, is showing us the potential of what we can achieve as we move to a more diverse, digitally focused way of communication.
Corinne Pluchino
Director of Fundraising, Marketing & Communications

Launching Lingo

Content production
Content strategy
Copywriting
Design
Social

The challenge

When US health brand Abbott was working on the launch of a wearable biosensor aimed at consumers, it needed content. And it needed it fast.

The new sensor tracks the wearer’s glucose (interstitial fluid) and a linked app shows all the data in real time, allowing users to optimise their exercise and nutrition regimens, and overall health. Content was needed to walk through the first eight weeks of the user’s experience to keep them engaged and give them useful nudges to help keep them aligned with their goals.

An attractive young woman doing exercises on a yoga mat by following an online app on her smartphone.

Abbott app mobile screenshots food and exercise

Home made freshness stir fry asparagus, green beans, and broccoli, with sesame oil and soy sauce

Close up of woman slicing avocado on wooden board at home. Vegetarian food concept.

Our solution

We set a new tone of voice for Lingo content and then worked with independent health, fitness and nutrition experts to create more than 100 unique features, all aligned with various points on the many possible routes through the app that a wearer’s data could show. Companion imagery was selected for each feature to bring the copy to life.

It’s a hefty package of content that’s an invaluable resource and helping to change the lives of Lingo users.

Driving ICAEW member engagement through digital transformation

Content production
Content strategy
Design
Editorial & copywriting
Illustration
Insight
Photography
Print
Social
Video & audio
Web development

THE CHALLENGE

ICAEW, a global professional organisation with over 200,000 members and students in 148 countries, faced the challenge of transitioning from a premium, print-focused thought leadership programme to a digital-only model. The goal was to maintain high engagement levels across a diverse global membership spanning roles from trainee accountants to senior executives, while appealing to external audiences such as policymakers and media. This transition had to ensure content was accessible, engaging, and reflect the way content is consumed in the new digital era.

Our Solution

Sunday collaborated with ICAEW to create high-value, multimedia content series that tackles key topics within the accountancy profession. These series highlight ICAEW’s role in driving meaningful change in business and society. Content includes videos, podcasts, in-depth articles, animations, and data-led infographics, distributed via a wide range of digital channels.

Our strategy segments audiences by seniority, sector, and external influence, ensuring targeted delivery. Topics such as diversity and inclusion, resilience in the UK economy, and corporate governance are addressed, engaging both members and external stakeholders. The digital-first approach allows content to be repurposed and redistributed across multiple channels, enhancing reach and efficiency.

The Results

Our most recent content series have looked at diversity and inclusion in the accountancy profession [link to Welcome Inclusion case study], a focus on how the UK economy can become more resilient [link to economies] and corporate governance [link to New Boardroom Agenda case study]. The campaigns have secured millions of views for ICAEW content online and far surpassed their targets for member engagement:

The corporate governance content series saw a 317% rise in members joining the ICAEW’s corporate governance community as a result of engaging with the content
Through a targeted paid media campaign the Resilience and Renewal video content was viewed over 53,000 times by an audience of key political and business decision makers including MPs and government ministers

Sunday are great to work with and really understand what we’re trying to achieve. They are flexible, great listeners and always collaborative. They push us creatively and provide an invaluable audience-first outside perspective. The results have been fantastic, showing consistent growth and improvement across the account.

Sharron Gunn
Chief Operating Officer, ICAEW