Design Archives - Page 3 of 3

Savills makes an international impact

Design
Editorial & copywriting
Illustration
Photography
Print

The challenge

Savills World Research leads the way on global real-estate issues. But not everyone knows it. To showcase Savills’ insight and intelligence to a wider world, we create brilliant content that reaches new audiences on an international scale, from clients, investors and policy advisors to journalists, influencers and academics.

The solution

To cut through, we design content with authority and clout. A flagship print publication, complemented by a suite of interactive digital content, tackles issues of investment risks and rewards, with thought-leading articles by independent global experts. Trends, both macro and micro, are forecast; socio-economic and political contexts are analysed; policies and policymakers are probed.

Impacts received extraordinary PR coverage across international media, including the front page of FT.

It all adds up to a hefty package of world-class content – an innovative and invaluable resource that successfully attracts the attention of target audiences around the globe.

Email open rates are now reaching 36% – 250% higher than previously – when the industry average is 19%

The Savills Portfolio hits a prime-time high

Content strategy
Design
Editorial & copywriting
Illustration
Insight
Photography
Print

The challenge

The high-end real-estate business is incredibly competitive. To stand out from rivals and showcase its market-leading expertise, Savills needed a communications strategy that packed a punch.

Our solution

With our online, email and print programme, we gave them the ammunition to cut through and prove its outstanding knowledge, unrivalled experience and standout portfolio of prime properties.

A luxurious 168-page annual embodies the brand and forms an exclusive ‘gift’ for agents to give to prospects. Beautifully crafted, with premium production values, it tells design-led stories, gives expert insights and sparkles with property eye-candy. As the backbone to the brand, content is repositioned online in The Savills Portfolio content hub and on social channels, and new content is created regularly to maintain momentum throughout the year.

The results

A premium aesthetic unites all channels – the style, format and design represent a new look and feel for the sector. And the content clearly resonates with an audience that is accustomed to quality. The most recent online content achieved more than 10,000 web views in the first week, an average email open rate of 32%, and social views hit 52,000.

The content gives expert insights and sparkles with property eye-candy

Excellence matters for The Royal Marsden

Content strategy
Design
Editorial & copywriting
Illustration
Photography
Print
Social
Video & audio

The challenge

‘Life demands excellence.’ The Royal Marsden’s pledge reflects a first-class approach to everything it does. That includes communication – with its patients, staff, research partners, foundation trust members and fundraisers. And the world-leading cancer hospital has truly important stories to tell – of clinical brilliance, best medical practice, pioneering research, human compassion and outstanding care.

Staff in hospital laughing with young patient

Our solution

To showcase the differing audiences’ needs, we created a suite of bespoke print publications. The tailored content is shot through with expert voices and patient case studies to make complex medical science a readable and tangible reality.

Medical staff member in scrubs holding box of medical equipment

The results

With more than 50 issues published, RM is the confident flagship magazine, a quarterly title for patients, staff and stakeholders. Private Care showcases the hospital’s first-class private service. Progress champions the fundraising efforts of The Royal Marsden Cancer Charity. Advance highlights the hospital’s scientific breakthroughs in partnership with the Institute of Cancer Research and their joint Biomedical Research Centre.

Our work for The Royal Marsden is pro bono, yet each publication is crafted to the highest standards. With unique access to leading clinicians, patients and surgical procedures, the photography and editorial packs a real punch.

The latest issue of Progress raised more than £50k in donations for The Royal Marsden Cancer Charity – that’s a 35% year-on-year increase

Launching the Clarins Express Skin Service

Content strategy
Design
Editorial & copywriting
Photography
Video & audio

The challenge

The Clarins Express Skin Service includes nine complementary services in-store customers can choose from, which focus on skincare treatments, make-up tutorials and body pampers. The brand asked Sunday to create content that supports its ambition to highlight and reclaim Clarins’ heritage in treatments and skincare expertise through a series of content assets that need to be deployed through the funnel.

Our solution

We began by setting out a series of creative principles to give the work a natural feel and make it stand out from some of the sterile competition. The visual identity has a daylight feel, a sense of place and captures pampered ‘moments’. The result is a warm, relatable approach that showcases the expertise and personal touch of Clarins.

The results

The Sunday in-house video, creative and copywriting teams produced video and still photography, and copy toolbox sets were produced for each of the nine services, with assets created for social, web and POS.

Woman stood behind another woman spritzing her hair

We knew instantly that Sunday was the agency for us. Not only did they understand our brand like they were part of our team, the content they then produced really reflected that. They were a dream to work with, everything felt so easy and ran like clockwork. They’re the real deal – a team of content wizards who can work their magic on any project.
Adam Hall-Matthews
Customer Experience Manager

Sappi lifts off

Design
Editorial & copywriting
Illustration
Print
Social

The challenge

Paper manufacturer Sappi Europe wants to be the leading voice in making print great. To demonstrate the effectiveness, adaptability, beauty and surprise of print today, along with how print can be the answer to many marketing challenges, we created Lift Off and A Glimpse into the Future of Marketing to help marketers make the most of the medium.

The two campaigns – including print, digital, social and video – investigate why it’s worth taking a fresh look at print and its unique place in the marketing mix.

GIF of a person reclining reading a magazine

Our solution

For Glimpse, we partnered with data analytics consultancy Kantar and surveyed marketing specialists across Europe and the US to find the key trends, insights and strategies businesses need for the future. It gives practical ways to maximise marketing ROI and to create campaigns that are agile and responsive, authentic and trusted.

Results so far have been impressive. Glimpse has achieved more than 1.3m impressions and nearly 2,000 new leads for Sappi.

Lift Off is aimed at making digital-native millennials and early Gen Z marketers stop and think – to reconsider what they thought they knew about print and digital marketing. The bold print piece uses a clever mix of print techniques and Sappi papers to showcase how weights and textures can be used for effect. The feature list includes facts and stats from industry insiders that give compelling reasons why print cuts through to customers and shows how many of today’s online-native retailers are embracing the benefits of printed magazines and catalogues.

Example SAPPI spread with yellow and illustrations

We really enjoyed working with the Sunday team and were absolutely delighted with the results. The content is an engaging, entertaining and informative read, and we are very much looking forward to future collaboration
Conor Evans
Head of Marketing – Printing Papers, Sappi Europe

RICS’s multimedia journey

Commercial
Copywriting
Design
Digital
Editorial
Illustration
Insight
Photography
Strategy

The challenge

After changing its UK-focused, print, multi-award-winning Modus magazine, produced by Sunday, into a forward-thinking multimedia content programme, Sunday and RICS embarked on a process to engage fresh audiences with powerful editorial, all the while maintaining the unique rapport with Modus’s heartland audience.

Illustration to show how generative AI can work with people

Our solution

The result is a broad international mix of cutting-edge content, produced by award-winning journalists around the world, that touches on the issues affecting surveyors and the public as and when they happen. Topics range from profiles of Grenfell survivors and campaigners, through to features showcasing rising talent, salary expectations within the industry, and interviews with those directly affected by unconscious racial bias in the property sector.

It’s fantastic to see writing that will change the discussion around property and the built environment. I encourage my students to read Modus and am delighted that it really strikes a chord… and provides positive associations with the institution
Tom Woodbury MRICS
Senior lecturer, University of Portsmouth

The results

Inspiring and thought-provoking visuals help bring the stories to life, commissioning world-class illustrators and photographers to support detailed interactive infographics. The digital platform is leveraged to allow animated illustrations and videos to be integrated into each feature, allowing a full multimedia experience that enhances the content offering.

The content is delivered through a dynamic and industry-leading email programme and rolling social media plan, ensuring that the message is delivered to audiences in a timely, meaningful way.

Image of a wooden frame house filled with flowers

Pivoting from print to digital in a pandemic is never easy, but to also maintain journalistic standards of print and connect the building conversation into the wider ranging topic of racism so successfully is no mean feat. Modus manages to do all three.
British Society of Magazine Editors 2022

Say hello to a brand-new launch

Commercial
Design
Editorial & copywriting
Illustration
Photography
Print

The context

HelloFresh is the world’s biggest meal kit company, with seven million customers and one billion meals delivered in 2021. It was one of the first recipe box brands to arrive in the UK, revolutionising how people plan and shop for home-cooked food.

Our solution

Taking that pioneering spirit further, this year the online brand decided to launch a quarterly offline magazine in the UK, the first of the company’s global territories to move into print. The title’s objectives were clear: to boost brand sentiment in what is a highly competitive market, increase customers’ value for money perception and create excitement around their next HelloFresh boxes…

…And in that box, 500,000 customers will be unpacking the brand-new A Taste of…, a seasonal delivery of engaging stories giving ideas and inspiration, and bringing to life the people and provenance behind the food and recipes.

Iced cupcakes topped with orange slices and zest

Content is built around the values of Season, People, Provenance and Sustainability that underpin the brand, with some of the industry’s best contributors delivering tempting editorial and enticing original photography.

Stellar brand stories with Gary Barlow

Content strategy
Design
Editorial & copywriting
Insight
Photography
Print
Social
Video & audio

The challenge

When P&O Cruises signed up Gary Barlow as Music Director of The 710 Club, we were starstruck. Momentarily. Then, the hard work began. We faced three key challenges for this game-changing relationship: launching the partnership with a bang; bringing to life the product’s value to guests; and developing an authentic relationship to show Gary’s personality, his passion for travel and his genuine involvement with the brand.

Gary Barlow in suit sat on black leather sofa holding a glass looking off camera

Our solution

A ‘top-secret’ campaign below and above the line – the biggest and most stylish in P&O Cruises’ history. This comprised an intimate studio video shoot directed by Nick Tree with stills by Chris Floyd; a reportage-style shoot in a German shipyard; press videos and launch event content. We raised the creative bar and hit the headlines.

With the style and tone set, we demonstrated the value of the partnership with Gary. A lively shoot on board placed Gary at the heart of the ship in The 710 Club – playing a bespoke jazz composition with the house band and sipping his signature negroni. In another shoot, Gary (with Take That’s Mark Owen and Howard Donald) drops in on final rehearsals for new on-board production Greatest Days – the Official Take That Story.

As he beds into the role, performing on ship and working with other brand partners on board, it’s time for Gary’s character and love of travel to shine through. We explore Barcelona’s music scene with Gary, guests get the chance to ‘ask Gary anything’ on social, he tells us about his Christmas Day at home… With more personal content, the connection between guests, Gary and the brand grows stronger.

Superb! Extremely classy

Gary Barlow’s personal feedback
on our work

P and O Cruises website featuring Gary Barlow

The results

The launch campaign exceeds all expectations on client channels – and with priceless coverage on TV, on social and in the national press, brand engagement beats all KPIs.

1,195,773

organic reach on Facebook

9.72%

peak engagement rate on Facebook

5.08%

average engagement rate on Twitter