Editorial & copywriting Archives - Page 2 of 3

Bringing Ocado to life

Content strategy
Design
Editorial & copywriting
Illustration
Insight
Photography
Print

The context

Online retailer Ocado offers the broadest range of any supermarket.

It supports the biggest food brands alongside small British suppliers. It offers the longest freshness guarantees, low-price guarantees and is proud to have the lowest levels of food waste of any supermarket. Not a lot of people know this.

Our solution

Getting these messages across was key to the launch of Ocadolife – a bi-monthly magazine worthy of the well-loved brand. As Ocado evolved – it launched its partnership with the iconic British brand M&S in 2020 – so does Ocadolife. In 2021 the magazine doubled in frequency to become a monthly title.

Full of glorious foodie stories, behind-the-scenes product insights, inspiring ideas, expert nutrition advice and tasty recipes, it’s a big hit with the 200,000 readers who love the magazine experience.

Sunday has consistently shown us the power and effectiveness of print through its creation of OcadoLife. The love our customers have for the magazine – which has direct links to increased basket spend and sales uplift for our advertisers – has solidified the magazine’s role in our ongoing marketing strategy.
Lisa McDowell
Head of Brand Marketing at Ocado Retail

The results

The results are rather tasty too, with huge uplifts in sales of featured products, increased basket orders and a marked magazine uptake.

Customers who receive OcadoLife on average spend
over £600 more
a year than customers who don’t receive the magazine

ICAEW: Promoting D&I in a global membership organisation

Content strategy
Editorial & copywriting
Insight
Photography
Social
Video & audio

THE CHALLENGE

The ICAEW Welcome Inclusion campaign explores how every chartered accountant has a role to play in helping to encourage an inclusive profession. The objectives of the campaign were to raise awareness of ICAEW’s commitment to diversity and inclusion, to build its reputation as a diverse and inclusive organisation, and to encourage sign-ups to topic-specific learning hubs.

OUR SOLUTION

The series launched with a nine-minute film shot at an innovative interactive workshop by a BAFTA-nominated and award-winning documentary director. As well as showing what participants learned and how they connected with each other on the day, we captured a series of compelling stories about their own experiences as members of minority groups.

This is an amazing, important piece of work and the response so far is heart-warming. It is helped by how articulate and commanding the interviewees are! And beautifully shot. Well done everyone. We should all be proud of this.
ICAEW member

Three further films were released over the course of the campaign, along with articles targeted by career stage, covering the themes of belonging, allyship and fairness. This suite of content was designed to inspire and inform audiences through highly emotive storytelling, practical ideas and interactivity, driving consideration and encouraging action.

A paid social campaign extended the reach beyond the ICAEW member base to a wider audience of finance and business professionals.

+170%

CTR on Twitter

700

video plays in two weeks

4.6m

impressions on paid social

Driving ICAEW member engagement through digital transformation

Content production
Content strategy
Design
Editorial & copywriting
Illustration
Insight
Photography
Print
Social
Video & audio
Web development

THE CHALLENGE

ICAEW, a global professional organisation with over 200,000 members and students in 148 countries, faced the challenge of transitioning from a premium, print-focused thought leadership programme to a digital-only model. The goal was to maintain high engagement levels across a diverse global membership spanning roles from trainee accountants to senior executives, while appealing to external audiences such as policymakers and media. This transition had to ensure content was accessible, engaging, and reflect the way content is consumed in the new digital era.

Our Solution

Sunday collaborated with ICAEW to create high-value, multimedia content series that tackles key topics within the accountancy profession. These series highlight ICAEW’s role in driving meaningful change in business and society. Content includes videos, podcasts, in-depth articles, animations, and data-led infographics, distributed via a wide range of digital channels.

Our strategy segments audiences by seniority, sector, and external influence, ensuring targeted delivery. Topics such as diversity and inclusion, resilience in the UK economy, and corporate governance are addressed, engaging both members and external stakeholders. The digital-first approach allows content to be repurposed and redistributed across multiple channels, enhancing reach and efficiency.

The Results

Our most recent content series have looked at diversity and inclusion in the accountancy profession [link to Welcome Inclusion case study], a focus on how the UK economy can become more resilient [link to economies] and corporate governance [link to New Boardroom Agenda case study]. The campaigns have secured millions of views for ICAEW content online and far surpassed their targets for member engagement:

The corporate governance content series saw a 317% rise in members joining the ICAEW’s corporate governance community as a result of engaging with the content
Through a targeted paid media campaign the Resilience and Renewal video content was viewed over 53,000 times by an audience of key political and business decision makers including MPs and government ministers

Sunday are great to work with and really understand what we’re trying to achieve. They are flexible, great listeners and always collaborative. They push us creatively and provide an invaluable audience-first outside perspective. The results have been fantastic, showing consistent growth and improvement across the account.

Sharron Gunn
Chief Operating Officer, ICAEW

Savills: a powerful strategic partnership

Content strategy
Design
Editorial & copywriting
Illustration
Insight
Photography
Print
Social

The context

Savills is the epitome of property expertise in the UK and internationally. Be it residential, commercial, rural, planning, development or research, the brand commands authority in each sector.

Our solution

Given the range of sectors and audiences, the programme’s collective output is wide-ranging, covering all media in all formats: The Savills Portfolio showcases prime residential properties around the world; Impacts leads the way with investor research and thought leadership; the latest UK data is brought to life with flagship reports and analysis, while our special reports for Savills World Research hone in on the hottest topics globally.

Everything we create for the programmes shares a united vision. With our deep brand understanding, editorial acumen and design brilliance, we’re a fitting champion for this smart market leader.

Our partnership with Savills delivers a host of content programmes that put the company front of mind for targeted buyers, sellers, landlords, tenants, investors, developers and property analysts across the world

A fresh take on freemasonry

Design
Editorial & copywriting
Illustration
Photography
Print

The challenge

The United Grand Lodge of England came to us with an image problem. Negative myths and misconceptions surrounded the activities of the ancient lodges, whose workings are famously mysterious. It wanted to show freemasonry’s contemporary face.

Our solution

Our response started with a revamp of Freemasonry Today, the quarterly magazine for United Grand Lodge of England – one of the oldest orders, with 8,000 lodges, including 12 overseas. Moving on from a focus on history, ritual and exclusivity, the magazine now reveals an organisation that is progressive, forward-looking and part of the fabric of modern society.

FMT spread with illustrations of people recording podcast

The results

Lifestyle writers, fashion photographers and broadsheet journalists bring a fresh perspective to freemasonry, while an exciting redesign furthers the magazine’s appeal to younger readers. Importantly, we also shine a spotlight on the order’s charitable work as one of the largest charity givers in the UK, revealing how its philanthropic contributions directly benefit the community and advance medical research.

The magazine reveals an organisation that is progressive, forward-looking and part of the fabric of modern society

Savills makes an international impact

Design
Editorial & copywriting
Illustration
Photography
Print

The challenge

Savills World Research leads the way on global real-estate issues. But not everyone knows it. To showcase Savills’ insight and intelligence to a wider world, we create brilliant content that reaches new audiences on an international scale, from clients, investors and policy advisors to journalists, influencers and academics.

The solution

To cut through, we design content with authority and clout. A flagship print publication, complemented by a suite of interactive digital content, tackles issues of investment risks and rewards, with thought-leading articles by independent global experts. Trends, both macro and micro, are forecast; socio-economic and political contexts are analysed; policies and policymakers are probed.

Impacts received extraordinary PR coverage across international media, including the front page of FT.

It all adds up to a hefty package of world-class content – an innovative and invaluable resource that successfully attracts the attention of target audiences around the globe.

Email open rates are now reaching 36% – 250% higher than previously – when the industry average is 19%

The Savills Portfolio hits a prime-time high

Content strategy
Design
Editorial & copywriting
Illustration
Insight
Photography
Print

The challenge

The high-end real-estate business is incredibly competitive. To stand out from rivals and showcase its market-leading expertise, Savills needed a communications strategy that packed a punch.

Our solution

With our online, email and print programme, we gave them the ammunition to cut through and prove its outstanding knowledge, unrivalled experience and standout portfolio of prime properties.

A luxurious 168-page annual embodies the brand and forms an exclusive ‘gift’ for agents to give to prospects. Beautifully crafted, with premium production values, it tells design-led stories, gives expert insights and sparkles with property eye-candy. As the backbone to the brand, content is repositioned online in The Savills Portfolio content hub and on social channels, and new content is created regularly to maintain momentum throughout the year.

The results

A premium aesthetic unites all channels – the style, format and design represent a new look and feel for the sector. And the content clearly resonates with an audience that is accustomed to quality. The most recent online content achieved more than 10,000 web views in the first week, an average email open rate of 32%, and social views hit 52,000.

The content gives expert insights and sparkles with property eye-candy

A sparkling e-commerce offering for Moët Hennessy

Editorial & copywriting

The challenge

Moët Hennessy is the parent company of a number of well-known champagnes, wines and spirits. Granting us access to unique information from these prestigious maisons, we were tasked with establishing a consistent style and tone of voice for product descriptions and landing pages for a new e-commerce platform (Clos19), which also functions as a community hub for information and authentic experiences.

Our Solution

A wealth of sparkling content was created from scratch for each maison, alongside newsletters, social copy and printed brochures. Today, through the Clos19 platform, Moët Hennessy sells its own brands (Veuve Clicquot, Dom Pérignon, Krug, Belvedere, Hennessy, Glenmorangie and more) and has recently expanded to offer non Moët Hennessy brands, too. Visitors to the site can also find recommendations and food pairings directly from the producers, and buy exclusive products, sets and accessories and experiences only available on Clos19.

Alongside the products on offer, there is Journal19, a blog that we create editorial content for. Blog content consistently features in the top five editorial pieces across the site, with time on page and bounce rate having improved – the latter by 37%.

Excellence matters for The Royal Marsden

Content strategy
Design
Editorial & copywriting
Illustration
Photography
Print
Social
Video & audio

The challenge

‘Life demands excellence.’ The Royal Marsden’s pledge reflects a first-class approach to everything it does. That includes communication – with its patients, staff, research partners, foundation trust members and fundraisers. And the world-leading cancer hospital has truly important stories to tell – of clinical brilliance, best medical practice, pioneering research, human compassion and outstanding care.

Staff in hospital laughing with young patient

Our solution

To showcase the differing audiences’ needs, we created a suite of bespoke print publications. The tailored content is shot through with expert voices and patient case studies to make complex medical science a readable and tangible reality.

Medical staff member in scrubs holding box of medical equipment

The results

With more than 50 issues published, RM is the confident flagship magazine, a quarterly title for patients, staff and stakeholders. Private Care showcases the hospital’s first-class private service. Progress champions the fundraising efforts of The Royal Marsden Cancer Charity. Advance highlights the hospital’s scientific breakthroughs in partnership with the Institute of Cancer Research and their joint Biomedical Research Centre.

Our work for The Royal Marsden is pro bono, yet each publication is crafted to the highest standards. With unique access to leading clinicians, patients and surgical procedures, the photography and editorial packs a real punch.

The latest issue of Progress raised more than £50k in donations for The Royal Marsden Cancer Charity – that’s a 35% year-on-year increase

Original thinking from London Business School

Content strategy
Editorial & copywriting
Insight
Photography
Social
Video & audio

THE CHALLENGE

London Business School was looking to raise the profile of its leadership programmes and executive courses among experienced senior level and c-suite professionals across the globe. All first-rate business schools offer an almost identical portfolio of leadership programmes, making it difficult for a potential prospect to make an informed decision about which course might be right for them.

Man in suit sat in front of black building

OUR SOLUTION

We developed a multi-channel campaign that demonstrated clearly and confidently what to expect from an LBS leadership programme by focusing on career outcomes as well as the quality of the learning experience. We filmed eight successful business leaders who were LBS alumni, who shared their own stories about the programme they had attended and how it helped to accelerate their career as well as build up their business network. We also shot portrait photography and created assets for organic and paid social, email and web.

Image of London Business School website on a laptop

The video and portrait photography were shot at the London Design Centre in North Greenwich, whose modern architecture and innovative space created a unique, non-corporate backdrop for the Original Thinkers campaign. By focusing on first person experiences and career outcomes, rather than on selling courses, the campaign – supported by a paid media plan – achieved brand awareness and cut-through for the LBS leadership offering in a more engaging, personal, and thoughtful way.

54m

paid media impressions

31,000

website sessions

405

leads generated