Editorial & copywriting Archives - Page 3 of 3

Launching the Clarins Express Skin Service

Content strategy
Design
Editorial & copywriting
Photography
Video & audio

The challenge

The Clarins Express Skin Service includes nine complementary services in-store customers can choose from, which focus on skincare treatments, make-up tutorials and body pampers. The brand asked Sunday to create content that supports its ambition to highlight and reclaim Clarins’ heritage in treatments and skincare expertise through a series of content assets that need to be deployed through the funnel.

Our solution

We began by setting out a series of creative principles to give the work a natural feel and make it stand out from some of the sterile competition. The visual identity has a daylight feel, a sense of place and captures pampered ‘moments’. The result is a warm, relatable approach that showcases the expertise and personal touch of Clarins.

The results

The Sunday in-house video, creative and copywriting teams produced video and still photography, and copy toolbox sets were produced for each of the nine services, with assets created for social, web and POS.

Woman stood behind another woman spritzing her hair

We knew instantly that Sunday was the agency for us. Not only did they understand our brand like they were part of our team, the content they then produced really reflected that. They were a dream to work with, everything felt so easy and ran like clockwork. They’re the real deal – a team of content wizards who can work their magic on any project.
Adam Hall-Matthews
Customer Experience Manager

John Lewis & Partners: products with personality

Content strategy
Editorial & copywriting
Photography
Video & audio

The challenge

John Lewis & Partners is the only British retailer with its own skilled team manufacturing home furnishings products – a fact not many of its customers know. To help it shout about this unique offering, we visited the company’s textile factory, Herbert Parkinson, to film the skilled craftspeople behind each product.

Our solution

We spent time getting to know the makers and captured candid, warm footage of people at work, as well as painting a vivid picture of the homewares themselves.

Two men standing looking away from camera

Two people talking whilst cutting fabric

This looks awesome! Truly magical. From the start of this journey we have jumped several hoops and challenges. Through sheer determination and a collective effort, we got there. A massive thank you from me and the HP Team
Stuart McDonald
Partner & Head of Branch, Herbert Parkinson

The results

The suite of three videos and a collection of stills photography featured across the John Lewis & Partners’ website, an email campaign and on screens in stores to ensure maximum engagement with the target audience and reveal the true character of the products.

Sappi lifts off

Design
Editorial & copywriting
Illustration
Print
Social

The challenge

Paper manufacturer Sappi Europe wants to be the leading voice in making print great. To demonstrate the effectiveness, adaptability, beauty and surprise of print today, along with how print can be the answer to many marketing challenges, we created Lift Off and A Glimpse into the Future of Marketing to help marketers make the most of the medium.

The two campaigns – including print, digital, social and video – investigate why it’s worth taking a fresh look at print and its unique place in the marketing mix.

GIF of a person reclining reading a magazine

Our solution

For Glimpse, we partnered with data analytics consultancy Kantar and surveyed marketing specialists across Europe and the US to find the key trends, insights and strategies businesses need for the future. It gives practical ways to maximise marketing ROI and to create campaigns that are agile and responsive, authentic and trusted.

Results so far have been impressive. Glimpse has achieved more than 1.3m impressions and nearly 2,000 new leads for Sappi.

Lift Off is aimed at making digital-native millennials and early Gen Z marketers stop and think – to reconsider what they thought they knew about print and digital marketing. The bold print piece uses a clever mix of print techniques and Sappi papers to showcase how weights and textures can be used for effect. The feature list includes facts and stats from industry insiders that give compelling reasons why print cuts through to customers and shows how many of today’s online-native retailers are embracing the benefits of printed magazines and catalogues.

Example SAPPI spread with yellow and illustrations

We really enjoyed working with the Sunday team and were absolutely delighted with the results. The content is an engaging, entertaining and informative read, and we are very much looking forward to future collaboration
Conor Evans
Head of Marketing – Printing Papers, Sappi Europe

Say hello to a brand-new launch

Commercial
Design
Editorial & copywriting
Illustration
Photography
Print

The context

HelloFresh is the world’s biggest meal kit company, with seven million customers and one billion meals delivered in 2021. It was one of the first recipe box brands to arrive in the UK, revolutionising how people plan and shop for home-cooked food.

Our solution

Taking that pioneering spirit further, this year the online brand decided to launch a quarterly offline magazine in the UK, the first of the company’s global territories to move into print. The title’s objectives were clear: to boost brand sentiment in what is a highly competitive market, increase customers’ value for money perception and create excitement around their next HelloFresh boxes…

…And in that box, 500,000 customers will be unpacking the brand-new A Taste of…, a seasonal delivery of engaging stories giving ideas and inspiration, and bringing to life the people and provenance behind the food and recipes.

Iced cupcakes topped with orange slices and zest

Content is built around the values of Season, People, Provenance and Sustainability that underpin the brand, with some of the industry’s best contributors delivering tempting editorial and enticing original photography.

Stellar brand stories with Gary Barlow

Content strategy
Design
Editorial & copywriting
Insight
Photography
Print
Social
Video & audio

The challenge

When P&O Cruises signed up Gary Barlow as Music Director of The 710 Club, we were starstruck. Momentarily. Then, the hard work began. We faced three key challenges for this game-changing relationship: launching the partnership with a bang; bringing to life the product’s value to guests; and developing an authentic relationship to show Gary’s personality, his passion for travel and his genuine involvement with the brand.

Gary Barlow in suit sat on black leather sofa holding a glass looking off camera

Our solution

A ‘top-secret’ campaign below and above the line – the biggest and most stylish in P&O Cruises’ history. This comprised an intimate studio video shoot directed by Nick Tree with stills by Chris Floyd; a reportage-style shoot in a German shipyard; press videos and launch event content. We raised the creative bar and hit the headlines.

With the style and tone set, we demonstrated the value of the partnership with Gary. A lively shoot on board placed Gary at the heart of the ship in The 710 Club – playing a bespoke jazz composition with the house band and sipping his signature negroni. In another shoot, Gary (with Take That’s Mark Owen and Howard Donald) drops in on final rehearsals for new on-board production Greatest Days – the Official Take That Story.

As he beds into the role, performing on ship and working with other brand partners on board, it’s time for Gary’s character and love of travel to shine through. We explore Barcelona’s music scene with Gary, guests get the chance to ‘ask Gary anything’ on social, he tells us about his Christmas Day at home… With more personal content, the connection between guests, Gary and the brand grows stronger.

Superb! Extremely classy

Gary Barlow’s personal feedback
on our work

P and O Cruises website featuring Gary Barlow

The results

The launch campaign exceeds all expectations on client channels – and with priceless coverage on TV, on social and in the national press, brand engagement beats all KPIs.

1,195,773

organic reach on Facebook

9.72%

peak engagement rate on Facebook

5.08%

average engagement rate on Twitter