Photography Archives - Page 2 of 3

The Future of Audit: a multichannel digital content campaign

Content strategy
Copywriting
Design
Photography
Print
Social
Video & audio

THE CHALLENGE

Confirmation, part of Thomson Reuters, provides specialist auditing software suitable for use by any organisation involved in the auditing process. As the industry faces a huge period of change and controversy, Confirmation is seeking to establish itself as a leading voice in shaping how that future looks and becoming an indispensable partner in the auditing process.

Confirmation was looking at routes to convey this specialist knowledge, establishing itself as a thought leader but equally to retain and drive acquisition of clients for the company’s software. Our content needed to achieve both of these objectives without appearing to focused on either – accessible and informative rather than too salesy or too academic.

OUR SOLUTION

Sunday identified experts from a range of industry bodies, as well those at the coal face of auditing in practice, to bring together a comprehensive view of how auditing will need to adapt over the coming years. Experienced writers interviewed the experts across film and in print, which included beautifully crafted graphs and illustrations to bring the statistics and predications to life in an accessible way. Post-print, the illustrations were repurposed as graphics and amplified across Confirmation’s social channels to expand the reach and engagement of the content.

Through several expert interviews, we were able to generate, repurpose and amplify a suite of materials for use across all the organisation’s marketing channels. During filming we maximised output against its spend by capturing engaging customer testimonials for use on social channels.

A rewarding read for Vaillant’s loyal installers

Content strategy
Design
Editorial & copywriting
Illustration
Photography
Print

The challenge

Vaillant is one of Europe’s leading manufacturers of heating systems, from high-quality boilers to cutting-edge renewable solutions. Vaillant’s partnership with its UK-wide network of self-employed installers is crucial, and it rewards them for installing its products through the Advance loyalty scheme.

Our solution

Vaillant wanted to communicate with its installers more effectively by providing them with the tools and support to help grow their business, updating them about new products, and highlighting the rewards and support on offer. Our solution is Advance, a twice-yearly print magazine providing a lively mix of news, product innovations, installer interviews, business tips and technical knowhow across 24 pages, showcasing the benefits of the Vaillant brand while thanking installers for their ongoing loyalty.

Advance’s straight-talking content and accessible format is ideal for engaging busy, on-the-go tradespeople. As a result, it helps to boost installers’ businesses, strengthen their loyalty to the brand and reinforce the feeling that they are part of the Vaillant family.

Advance magazine really helps us to support and engage with our installers, and they enjoy and value the content. The last issue was the best one ever
Aneta Richardson
Campaigns Manager, Vaillant

Inspiring tales and more sales for P&O Cruises

Content strategy
Design
Editorial & copywriting
Illustration
Insight
Photography
Print

The challenge

Moments anchors the loyalty programme for P&O Cruises. The beautiful 60-page travel magazine is sent as an inspiring ‘thank you’ to the premium travel brand’s most loyal guests. Their loyalty is treasured in the highly competitive cruise industry and a print magazine is a powerful tool.

Double page spread on Madeira, for P&O Cruises Monents magazine

Our solution

Timed to door-drop at peak booking periods, Moments brings the brand, its values and its travel expertise into people’s homes. Bespoke photography and features by renowned travel writers transport them to far-flung destinations.

The rich on-board experience is showcased too, with fabulous food shoots, ship photography and crew portraits. The back section has a club-like feel with exclusive offers and rewards. What better reminder to book that holiday?

To increase guest touchpoints between issues, Moments’ content is extended in digital form. There is an online digital version, and travel and brand features are used in emails throughout the year to target new and existing guests.

Feature on P&O Cruises' food heroes, Marco Pierre White and Kjarten Skjelde

Grapefruit cocktail pictured against a sunlit beach

The results

Whether dropping on a doormat or in an inbox, these regular reminders from a trusted British brand inspire wanderlust, cement loyalty and drive bookings.

Moments brings the P&O Cruises experience into our most loyal guests’ homes. The awe-inspiring imagery, wonderfully crafted editorial and high-class execution showcases our product offering. The primary objective of our loyalty content programme is to engage with our guests – to excite and inspire them to book their next cruise. I can confidently say that Moments magazine achieves that goal
Olivia Rovetto
On-board Sales and Loyalty Manager

Mission possible for P&O Cruises

Content strategy
Design
Editorial & copywriting
Illustration
Insight
Photography
Print
Social
Video & audio

The challenge

Cruising is the fastest-growing sector of the UK overseas holiday market. For those who love it, there’s no turning back. For the unconvinced, a new era of premium travel that embraces multiple destinations, fine dining, unique entertainment and indulgent relaxation is calling. In this ruthless sector, P&O Cruises has set its sights on becoming Britain’s number one holiday choice. That’s where Sunday comes in.

Our solution

As P&O Cruises’ content and social agency, we work with its brand, content, loyalty, CRM and social teams to deliver targeted, multi-faceted creative. From high-profile campaigns to hardworking daily assets, we appeal to cruise lovers and prospects alike. Tailored to each platform, our content works across the customer journey to increase reach and engagement, build brand loyalty and inspire sales. Working with its PR and events teams, we’re also on hand to create a buzz with special events and partnerships, such as new cruise ship Arvia’s unique YouTube live-streamed naming ceremony in Barbados or the P&O Cruises ‘Memorable Moments’ award at the BAFTA TV Awards.

Plate of prawns on top of mash and greens

Our intensive content campaign for new ship Iona created the largest number of digital sales ever in one day, averaging a normal day’s sales every hour

The results

We offer a flexible and efficient programme that boosts our client’s business objectives and puts P&O Cruises front of mind with UK holidaymakers. Whether it’s a hero shoot with brand partner Gary Barlow, a Norwegian odyssey with iconic chef Marco Pierre White, a groundbreaking YouTube live-stream, a beautiful loyalty magazine or a UGC campaign on Instagram, our standout content targets audiences – in the right place, in the right format and at the right stage of their customer journey.

Man with hands in pockets stood in front of old wooden door

Bringing Ocado to life

Content strategy
Design
Editorial & copywriting
Illustration
Insight
Photography
Print

The context

Online retailer Ocado offers the broadest range of any supermarket.

It supports the biggest food brands alongside small British suppliers. It offers the longest freshness guarantees, low-price guarantees and is proud to have the lowest levels of food waste of any supermarket. Not a lot of people know this.

Our solution

Getting these messages across was key to the launch of Ocadolife – a bi-monthly magazine worthy of the well-loved brand. As Ocado evolved – it launched its partnership with the iconic British brand M&S in 2020 – so does Ocadolife. In 2021 the magazine doubled in frequency to become a monthly title.

Full of glorious foodie stories, behind-the-scenes product insights, inspiring ideas, expert nutrition advice and tasty recipes, it’s a big hit with the 200,000 readers who love the magazine experience.

Sunday has consistently shown us the power and effectiveness of print through its creation of OcadoLife. The love our customers have for the magazine – which has direct links to increased basket spend and sales uplift for our advertisers – has solidified the magazine’s role in our ongoing marketing strategy.
Lisa McDowell
Head of Brand Marketing at Ocado Retail

The results

The results are rather tasty too, with huge uplifts in sales of featured products, increased basket orders and a marked magazine uptake.

Customers who receive OcadoLife on average spend
over £600 more
a year than customers who don’t receive the magazine

ICAEW: Promoting D&I in a global membership organisation

Content strategy
Editorial & copywriting
Insight
Photography
Social
Video & audio

THE CHALLENGE

The ICAEW Welcome Inclusion campaign explores how every chartered accountant has a role to play in helping to encourage an inclusive profession. The objectives of the campaign were to raise awareness of ICAEW’s commitment to diversity and inclusion, to build its reputation as a diverse and inclusive organisation, and to encourage sign-ups to topic-specific learning hubs.

OUR SOLUTION

The series launched with a nine-minute film shot at an innovative interactive workshop by a BAFTA-nominated and award-winning documentary director. As well as showing what participants learned and how they connected with each other on the day, we captured a series of compelling stories about their own experiences as members of minority groups.

This is an amazing, important piece of work and the response so far is heart-warming. It is helped by how articulate and commanding the interviewees are! And beautifully shot. Well done everyone. We should all be proud of this.
ICAEW member

Three further films were released over the course of the campaign, along with articles targeted by career stage, covering the themes of belonging, allyship and fairness. This suite of content was designed to inspire and inform audiences through highly emotive storytelling, practical ideas and interactivity, driving consideration and encouraging action.

A paid social campaign extended the reach beyond the ICAEW member base to a wider audience of finance and business professionals.

+170%

CTR on Twitter

700

video plays in two weeks

4.6m

impressions on paid social

Driving ICAEW member engagement through digital transformation

Content production
Content strategy
Design
Editorial & copywriting
Illustration
Insight
Photography
Print
Social
Video & audio
Web development

THE CHALLENGE

ICAEW, a global professional organisation with over 200,000 members and students in 148 countries, faced the challenge of transitioning from a premium, print-focused thought leadership programme to a digital-only model. The goal was to maintain high engagement levels across a diverse global membership spanning roles from trainee accountants to senior executives, while appealing to external audiences such as policymakers and media. This transition had to ensure content was accessible, engaging, and reflect the way content is consumed in the new digital era.

Our Solution

Sunday collaborated with ICAEW to create high-value, multimedia content series that tackles key topics within the accountancy profession. These series highlight ICAEW’s role in driving meaningful change in business and society. Content includes videos, podcasts, in-depth articles, animations, and data-led infographics, distributed via a wide range of digital channels.

Our strategy segments audiences by seniority, sector, and external influence, ensuring targeted delivery. Topics such as diversity and inclusion, resilience in the UK economy, and corporate governance are addressed, engaging both members and external stakeholders. The digital-first approach allows content to be repurposed and redistributed across multiple channels, enhancing reach and efficiency.

The Results

Our most recent content series have looked at diversity and inclusion in the accountancy profession [link to Welcome Inclusion case study], a focus on how the UK economy can become more resilient [link to economies] and corporate governance [link to New Boardroom Agenda case study]. The campaigns have secured millions of views for ICAEW content online and far surpassed their targets for member engagement:

The corporate governance content series saw a 317% rise in members joining the ICAEW’s corporate governance community as a result of engaging with the content
Through a targeted paid media campaign the Resilience and Renewal video content was viewed over 53,000 times by an audience of key political and business decision makers including MPs and government ministers

Sunday are great to work with and really understand what we’re trying to achieve. They are flexible, great listeners and always collaborative. They push us creatively and provide an invaluable audience-first outside perspective. The results have been fantastic, showing consistent growth and improvement across the account.

Sharron Gunn
Chief Operating Officer, ICAEW

Savills: a powerful strategic partnership

Content strategy
Design
Editorial & copywriting
Illustration
Insight
Photography
Print
Social

The context

Savills is the epitome of property expertise in the UK and internationally. Be it residential, commercial, rural, planning, development or research, the brand commands authority in each sector.

Our solution

Given the range of sectors and audiences, the programme’s collective output is wide-ranging, covering all media in all formats: The Savills Portfolio showcases prime residential properties around the world; Impacts leads the way with investor research and thought leadership; the latest UK data is brought to life with flagship reports and analysis, while our special reports for Savills World Research hone in on the hottest topics globally.

Everything we create for the programmes shares a united vision. With our deep brand understanding, editorial acumen and design brilliance, we’re a fitting champion for this smart market leader.

Our partnership with Savills delivers a host of content programmes that put the company front of mind for targeted buyers, sellers, landlords, tenants, investors, developers and property analysts across the world

A fresh take on freemasonry

Design
Editorial & copywriting
Illustration
Photography
Print

The challenge

The United Grand Lodge of England came to us with an image problem. Negative myths and misconceptions surrounded the activities of the ancient lodges, whose workings are famously mysterious. It wanted to show freemasonry’s contemporary face.

Our solution

Our response started with a revamp of Freemasonry Today, the quarterly magazine for United Grand Lodge of England – one of the oldest orders, with 8,000 lodges, including 12 overseas. Moving on from a focus on history, ritual and exclusivity, the magazine now reveals an organisation that is progressive, forward-looking and part of the fabric of modern society.

FMT spread with illustrations of people recording podcast

The results

Lifestyle writers, fashion photographers and broadsheet journalists bring a fresh perspective to freemasonry, while an exciting redesign furthers the magazine’s appeal to younger readers. Importantly, we also shine a spotlight on the order’s charitable work as one of the largest charity givers in the UK, revealing how its philanthropic contributions directly benefit the community and advance medical research.

The magazine reveals an organisation that is progressive, forward-looking and part of the fabric of modern society

Savills makes an international impact

Design
Editorial & copywriting
Illustration
Photography
Print

The challenge

Savills World Research leads the way on global real-estate issues. But not everyone knows it. To showcase Savills’ insight and intelligence to a wider world, we create brilliant content that reaches new audiences on an international scale, from clients, investors and policy advisors to journalists, influencers and academics.

The solution

To cut through, we design content with authority and clout. A flagship print publication, complemented by a suite of interactive digital content, tackles issues of investment risks and rewards, with thought-leading articles by independent global experts. Trends, both macro and micro, are forecast; socio-economic and political contexts are analysed; policies and policymakers are probed.

Impacts received extraordinary PR coverage across international media, including the front page of FT.

It all adds up to a hefty package of world-class content – an innovative and invaluable resource that successfully attracts the attention of target audiences around the globe.

Email open rates are now reaching 36% – 250% higher than previously – when the industry average is 19%