Print Archives

English Heritage: Creating new connections with England’s history

Content production
Content strategy
Copywriting
Design
Editorial
Illustration
Insight
Photography
Print

The challenge

English Heritage identified the need to reset its member communication programme to ensure it aligns with its new brand vision of ‘Creating New Connections’. This included its 68-page Members’ Magazine, with more than 600,000 copies sent three times a year, and Kids Rule!, a 16-page children’s magazine distributed to those with family memberships.

This presented Sunday with an exciting opportunity to reimagine and reappraise the publishing programme to ensure that it supports English Heritage’s challenges for the years ahead.

English Heritage members' magazine double-page spread

English Heritage members' magazine cover, spring 2025

Our solution

We recommended a new content strategy, focusing on creating new connections between members and England’s heritage.

A key element of the strategy was a revamp of the members’ and kids’ magazines. We wanted to be bolder and braver, and to engage and surprise audiences with each issue. We wanted to create real moments of personal connection with English Heritage. And we wanted to win over hearts and minds by enriching readers’ experience, by showing passion, people, places and expert knowledge.

English Heritage members' magazine spread - "The Art of Wallpaper"

So, we introduced a raft of changes. We restructured the flow of the magazine, introducing clearer editorial sections and navigation, improving pace and adding surprise elements and more entry points on every page. We also improved the differentiation between features with bolder visuals.

When it came to storytelling, we looked for meaningful angles, with editorial threads that speak to different audiences. Importantly, stories had a modern-day context – real, relevant and relatable. The English Heritage story is spun into different audience motivations, such as architecture, food, gardening or wellbeing, which invites readers to think about heritage in new and deeper ways. Plus, we’ve amplified members’ stories and voices to enhance the relevance of content to them and strengthen their connection to the charity.

Our service for English Heritage is not simply print-based. Much of the magazine content is also published in the members’ section of the English Heritage website. Sunday is also the production partner for English Heritage’s series of webinars. These are monthly online lectures that are available for members to watch live, and we manage the studio and live stream.

A fashionable new look for Avon

Brand visual identity
Design
Editorial & copywriting
Photography
Print
Social

The Challenge

Avon wanted to redefine and reposition its range of fashion, home and wellness products to enhance its appeal among women of all ages, both in the UK and in developing markets around the world.

Our task was to create a dynamic customer experience using sophisticated storytelling that resonates with both new and heartland consumers and increases commercial activity across the range.

Our Solution

We created Nova – a self-contained ‘catazine’ inserted into Avon’s monthly printed beauty brochure – which showcases the latest fashion, home and wellness trends, making them relevant and accessible for Avon’s customers.

Across 40 pages, bespoke photography features authentic, diverse models in aspirational yet relatable lifestyle scenarios, mirroring the diversity of Avon’s global customer base. These images are interspersed with artful still-life product shots to add pace and variety to each issue.

Rather than simply group the products by category, we curated editorial-style features – themed around seasonal cues, co-ordinating colours or catwalk trends – to further engage readers and maximise cross-selling opportunities by encouraging customers to ‘shop the look’.

Snappy, shoppable editorial and handy how-to guides highlight each product’s benefits and style credentials, while bold headlines and eye-catching callouts dial up the on-trend aspects and tap into readers’ FOMO on limited-edition items.

We also created dynamic video content to tease the launch of Nova and engage new audiences on Avon’s native social channels. With its fresh visual identity, Nova reflects the Avon brand: empowering, confident, authentic, inspiring and inclusive.

The results

Nova is delivered as a self-contained bound insert within Avon’s monthly brochure, clearly establishing Nova’s distinct identity and enhancing standout.

Ocado does beauty

Design
Editorial & copywriting
Illustration
Photography
Print

The challenge

The commercial team at Ocado saw a chance to capitalise on increased consumer spending on beauty during the festive period and tasked Sunday to identify opportunities to generate additional revenue streams by leveraging the excitement around the Christmas season.

This presented a challenge: how could we create a campaign that would revamp and revitalise Ocado’s beauty offering while driving meaningful sales and encouraging customer engagement?

Products from the Ocado Little Book of BBeauty

Cosmetic products from Ocado's Little Book of Beauty

Our solution

With a special emphasis on the annual Christmas party, our creation, the Little Book of Beauty, is a 16-page insert that editorially highlights and champions the best offerings from the Ocado beauty section.

Stunning studio photography and incisive editorial guided readers through their festive preparation rituals with ease. We curated product categories to reflect celebration styles: ‘Party people’ embraces a glamorous look, while ‘Nature’s elegance’ promotes organic simplicity for a perfect night out. In the unwind segment, customers find pampering essentials for a post-party relaxation ritual.

The results

By choosing an insert format, we ensured the featured beauty products didn’t get lost in the body of the main OcadoLife magazine during the busy Christmas period.

The high-quality visuals and curated content in a discrete insert effectively elevated Ocado’s beauty offerings during a time when consumers are bombarded with seasonal promotions.

And the results are overwhelmingly positive: a sales uplift of 1,953% across all featured products demonstrates the power of curated editorial content on consumer choice during a traditionally busy seasonal period.

Personal stories shine in Guiding

Content production
Content strategy
Copywriting
Design
Editorial
Illustration
Insight
Photography
Print
Social

The challenge

As Girlguiding’s main channel of communication, Guiding magazine (print and digital) and its accompanying social content needed to attract new members while retaining the loyalty of its long-serving stalwarts.

Volunteering can sometimes feel like a thankless task, so communications also had to make members feel heard, supported and appreciated.

Having long been a print-first organisation, switching to alternate print and digital issues, and then moving entirely to digital, meant supporting the organisation through a process of restructure and reprioritisation.

Our solution

We put personal stories and opinions from both girls and leaders at the heart of the content in a celebration of lived experience, marrying fun, powerful and relatable storytelling with essential updates and information.

Each issue, both print and digital, was themed, for a strong focus and to be seasonally relevant. We provided inspiration and ideas for members, by members with content that worked for its readership of volunteers and for Girlguiding as an organisation.

Girls and leaders were actively encouraged to use their voices and campaign for social and environmental causes, ensuring that Girlguiding retained its relevance as a forward-thinking, girl-centred organisation.

The results

With practical, accessible content covering everything from child safety and psychology to fundraising and getting to grips with social media, members were explicitly supported and better equipped to deal with the challenges of volunteering.

Members who were featured acted as advocates in finding new stories and successes to broadcast, creating a positive content loop.

Guiding magazine cover - "The International Issue"

85%

read all/some of guiding (reader survey)

51%

email open rate (higher than Girlguiding average)

4 minutes

average Foleon session

Membership content brings renewed performance

Content production
Content strategy
Copywriting
Design
Illustration
Print
Social
Video & audio

The challenge

The Chartered Institute for Securities & Investment (CISI) is the leading professional body for securities, investment, wealth and financial planning professionals.

CISI members receive access to exclusive online content and CPD resources, as well as email newsletters. Most members access content online but the organisation’s member engagement strategy had remained print-focused and London-centric.

To better reach their 50,000 members worldwide, Sunday was tasked with transitioning to a fully digital content strategy.

Our solution

We identified a dual-stranded approach that provides members with the practical, informative content that helps their professional development, while also enhancing the organisation’s brand and reputational standing.

Themed online content hubs showcase highly topical and globally relevant stories across a variety of formats, including articles, videos, and interactive data visualisations.

Our strategy moves beyond single-format content to produce highly shareable campaigns across multiple channels. These themed campaigns prioritise value over volume – ensuring the content we create is ‘bigger and better’ with real benefit for members and measurable results for the CISI.

Sunday’s multichannel approach significantly enhances the Institute’s content. The enthusiastic team at Sunday consistently recommends process improvements, which streamline our operations, and their creative content drives increased engagement.
Jane Playdon
Editor, Chartered Institute for Securities & Investment

The results

The value of this strategy has been made clear by the pace at which the CISI is adopting it. While a phased three-year approach to going digital-first was initially planned, a shorter timescale is now in place due to the strong performance of content and the increased appetite for engaging online content.

CISI’s online content has increased traffic to their website by an average of 37% in the last 12 months.

LinkedIn content, which highlighted the outcomes from COP28 that were most relevant to CISI members, saw engagement rates of 25.95% on the CISI’s main LinkedIn account and 50.28% on its account for the Middle East.

The Future of Audit: a multichannel digital content campaign

Content strategy
Copywriting
Design
Photography
Print
Social
Video & audio

THE CHALLENGE

Confirmation, part of Thomson Reuters, provides specialist auditing software suitable for use by any organisation involved in the auditing process. As the industry faces a huge period of change and controversy, Confirmation is seeking to establish itself as a leading voice in shaping how that future looks and becoming an indispensable partner in the auditing process.

Confirmation was looking at routes to convey this specialist knowledge, establishing itself as a thought leader but equally to retain and drive acquisition of clients for the company’s software. Our content needed to achieve both of these objectives without appearing to focused on either – accessible and informative rather than too salesy or too academic.

OUR SOLUTION

Sunday identified experts from a range of industry bodies, as well those at the coal face of auditing in practice, to bring together a comprehensive view of how auditing will need to adapt over the coming years. Experienced writers interviewed the experts across film and in print, which included beautifully crafted graphs and illustrations to bring the statistics and predications to life in an accessible way. Post-print, the illustrations were repurposed as graphics and amplified across Confirmation’s social channels to expand the reach and engagement of the content.

Through several expert interviews, we were able to generate, repurpose and amplify a suite of materials for use across all the organisation’s marketing channels. During filming we maximised output against its spend by capturing engaging customer testimonials for use on social channels.

A luxury offering for luxury real estate

Content strategy
Design
Editorial & copywriting
Illustration
Insight
Print

The challenge

With a global presence spanning 49 countries and territories, Christie’s International Real Estate sells the world’s finest homes. It came to us to help grow an editorial publication, establish its voice in a crowded international market and align itself with parent company Christie’s auction house.

Our solution

We’ve evolved the original 30-page catalogue of listings into a luxurious lifestyle magazine with 200+ pages of rich editorial (covering homes, design, architecture, arts and culture) and a global listings section. In addition, an exclusive periodic publication, The Luxury Edition, showcases the brand’s ‘best of the best’ property portfolio.

Our online content for the Luxury Defined digital hub completes this offering, with bespoke lifestyle content, property market insights and luxury real estate roundups. The website receives benchmark-defying engagement rates – users spend more than five minutes per session on the site, in an industry where the standard dwell time is less than two minutes.

A rewarding read for Vaillant’s loyal installers

Content strategy
Design
Editorial & copywriting
Illustration
Photography
Print

The challenge

Vaillant is one of Europe’s leading manufacturers of heating systems, from high-quality boilers to cutting-edge renewable solutions. Vaillant’s partnership with its UK-wide network of self-employed installers is crucial, and it rewards them for installing its products through the Advance loyalty scheme.

Our solution

Vaillant wanted to communicate with its installers more effectively by providing them with the tools and support to help grow their business, updating them about new products, and highlighting the rewards and support on offer. Our solution is Advance, a twice-yearly print magazine providing a lively mix of news, product innovations, installer interviews, business tips and technical knowhow across 24 pages, showcasing the benefits of the Vaillant brand while thanking installers for their ongoing loyalty.

Advance’s straight-talking content and accessible format is ideal for engaging busy, on-the-go tradespeople. As a result, it helps to boost installers’ businesses, strengthen their loyalty to the brand and reinforce the feeling that they are part of the Vaillant family.

Advance magazine really helps us to support and engage with our installers, and they enjoy and value the content. The last issue was the best one ever
Aneta Richardson
Campaigns Manager, Vaillant

Inspiring tales and more sales for P&O Cruises

Content strategy
Design
Editorial & copywriting
Illustration
Insight
Photography
Print

The challenge

Moments anchors the loyalty programme for P&O Cruises. The beautiful 60-page travel magazine is sent as an inspiring ‘thank you’ to the premium travel brand’s most loyal guests. Their loyalty is treasured in the highly competitive cruise industry and a print magazine is a powerful tool.

Double page spread on Madeira, for P&O Cruises Monents magazine

Our solution

Timed to door-drop at peak booking periods, Moments brings the brand, its values and its travel expertise into people’s homes. Bespoke photography and features by renowned travel writers transport them to far-flung destinations.

The rich on-board experience is showcased too, with fabulous food shoots, ship photography and crew portraits. The back section has a club-like feel with exclusive offers and rewards. What better reminder to book that holiday?

To increase guest touchpoints between issues, Moments’ content is extended in digital form. There is an online digital version, and travel and brand features are used in emails throughout the year to target new and existing guests.

Feature on P&O Cruises' food heroes, Marco Pierre White and Kjarten Skjelde

Grapefruit cocktail pictured against a sunlit beach

The results

Whether dropping on a doormat or in an inbox, these regular reminders from a trusted British brand inspire wanderlust, cement loyalty and drive bookings.

Moments brings the P&O Cruises experience into our most loyal guests’ homes. The awe-inspiring imagery, wonderfully crafted editorial and high-class execution showcases our product offering. The primary objective of our loyalty content programme is to engage with our guests – to excite and inspire them to book their next cruise. I can confidently say that Moments magazine achieves that goal
Olivia Rovetto
On-board Sales and Loyalty Manager

Mission possible for P&O Cruises

Content strategy
Design
Editorial & copywriting
Illustration
Insight
Photography
Print
Social
Video & audio

The challenge

Cruising is the fastest-growing sector of the UK overseas holiday market. For those who love it, there’s no turning back. For the unconvinced, a new era of premium travel that embraces multiple destinations, fine dining, unique entertainment and indulgent relaxation is calling. In this ruthless sector, P&O Cruises has set its sights on becoming Britain’s number one holiday choice. That’s where Sunday comes in.

Our solution

As P&O Cruises’ content and social agency, we work with its brand, content, loyalty, CRM and social teams to deliver targeted, multi-faceted creative. From high-profile campaigns to hardworking daily assets, we appeal to cruise lovers and prospects alike. Tailored to each platform, our content works across the customer journey to increase reach and engagement, build brand loyalty and inspire sales. Working with its PR and events teams, we’re also on hand to create a buzz with special events and partnerships, such as new cruise ship Arvia’s unique YouTube live-streamed naming ceremony in Barbados or the P&O Cruises ‘Memorable Moments’ award at the BAFTA TV Awards.

Plate of prawns on top of mash and greens

Our intensive content campaign for new ship Iona created the largest number of digital sales ever in one day, averaging a normal day’s sales every hour

The results

We offer a flexible and efficient programme that boosts our client’s business objectives and puts P&O Cruises front of mind with UK holidaymakers. Whether it’s a hero shoot with brand partner Gary Barlow, a Norwegian odyssey with iconic chef Marco Pierre White, a groundbreaking YouTube live-stream, a beautiful loyalty magazine or a UGC campaign on Instagram, our standout content targets audiences – in the right place, in the right format and at the right stage of their customer journey.