The challenge
John Lewis & Partners is the only British retailer with its own skilled team manufacturing home furnishings products – a fact not many of its customers know. To help it shout about this unique offering, we visited the company’s textile factory, Herbert Parkinson, to film the skilled craftspeople behind each product.
Our solution
We spent time getting to know the makers and captured candid, warm footage of people at work, as well as painting a vivid picture of the homewares themselves.
This looks awesome! Truly magical. From the start of this journey we have jumped several hoops and challenges. Through sheer determination and a collective effort, we got there. A massive thank you from me and the HP Team
Stuart McDonald
Partner & Head of Branch, Herbert Parkinson
The results
The suite of three videos and a collection of stills photography featured across the John Lewis & Partners’ website, an email campaign and on screens in stores to ensure maximum engagement with the target audience and reveal the true character of the products.
