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Membership content brings renewed performance

Digital transition: a multichannel approach that drives engagement

  • Content production
  • Content strategy
  • Copywriting
  • Design
  • Illustration
  • Print
  • Social
  • video and audio

The challenge

The Chartered Institute for Securities & Investment (CISI) is the leading professional body for securities, investment, wealth and financial planning professionals.

CISI members receive access to exclusive online content and CPD resources, as well as email newsletters. Most members access content online but the organisation’s member engagement strategy had remained print-focused and London-centric.

To better reach their 50,000 members worldwide, Sunday was tasked with transitioning to a fully digital content strategy.

Our solution

We identified a dual-stranded approach that provides members with the practical, informative content that helps their professional development, while also enhancing the organisation’s brand and reputational standing.

Themed online content hubs showcase highly topical and globally relevant stories across a variety of formats, including articles, videos, and interactive data visualisations.

Our strategy moves beyond single-format content to produce highly shareable campaigns across multiple channels. These themed campaigns prioritise value over volume – ensuring the content we create is ‘bigger and better’ with real benefit for members and measurable results for the CISI.

Sunday’s multichannel approach significantly enhances the Institute’s content. The enthusiastic team at Sunday consistently recommends process improvements, which streamline our operations, and their creative content drives increased engagement.

Jane Playdon
Editor, Chartered Institute for Securities & Investment 

The results

The value of this strategy has been made clear by the pace at which the CISI is adopting it. While a phased three-year approach to going digital-first was initially planned, a shorter timescale is now in place due to the strong performance of content and the increased appetite for engaging online content.

CISI’s online content has increased traffic to their website by an average of 37% in the last 12 months.

LinkedIn content, which highlighted the outcomes from COP28 that were most relevant to CISI members, saw engagement rates of 25.95% on the CISI’s main LinkedIn account and 50.28% on its account for the Middle East.

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