We’re so excited about the opportunity to work with you on Kew Magazine that we wanted to have an initial think about how the magazine’s design could evolve with the aim of creating surprise on every page, driving engagement and increasing visitation.
RBG Kew is a world-famous centre for botanical and mycological knowledge. Kew Magazine should also be world-famous as a print publication.
The following designs are just mockup pages using dummy text, and found imagery and illustration. Imagery is used only to help show photography and illustration styles, and feature formats, not relevant species. Think of them as a conversation starter to show how we could collaborate on the design of Kew Magazine.
Covers Route 1: An evolution
Covers Route 2: A bolder look – photographic examples
Covers Route 2: A bolder look – illustrative examples
Layouts: Flower species features
Layouts: Architecture feature
Layouts: Ambassador / portraiture feature
Layouts: Illustrated features
Layouts: News and back page
