The challenge
Luxury communications come at a price, often being viewed as stuffy, outdated and irrelevant. Burgess yachts wanted to break this mould and show current clients and ultra-high-net-worth prospects that it was making waves in the prestige yachting world.
Our solution
To do justice to its magnificent superyachts and the world of possibilities they open up, we created a new-look print directory for the brand, Beyond.
Behold – 200 pages of sumptuous imagery and inspiring editorial that brings unique charter experiences to life. From diving with hammerheads in the Galapagos to Arctic submarine adventures, Burgess puts its unique character and spin on the world to reach a new generation of marine adventurers.
Sunday relaunched our annual yacht directory, creating Beyond. This luxury print title gives a fresh look at the lifestyle, culture, sports and natural beauty that can only found when chartering a superyacht. Sunday’s bold design and editorial skill gave our new brand positioning firm foundations.
Tim Davis
Chief Marketing Officer, Burgess