English Heritage cares for more than a million objects and hundreds of historic sites across England, from international icons to local treasures. Its 1.2 million members receive a host of benefits, including an exclusive members’ magazine.
The charity identified the need to reset its member communication programme to ensure it aligns with its new brand vision of ‘Creating New Connections’. This included its 68-page members’ magazine, with more than 600,000 copies sent three times a year, and Kids Rule!, a 16-page children’s magazine distributed to those with family memberships.
Sunday saw this as an exciting opportunity to evolve the content strategy and deepen engagement with members. The aim was not just to inform, but to inspire – to create moments of personal connection with England’s history and heritage.
We introduced a bolder, more modern editorial approach. The magazines were restructured with clearer navigation and more compelling visual storytelling. Editorial sections were refined to improve pace and flow, with more entry points on every page to keep readers engaged. Stories were curated to include a modern-day context and resonate with today’s audiences – relatable, relevant, and grounded in modern life.
Themes such as architecture, food, gardening, and wellbeing now serve as gateways to heritage, encouraging members to explore it in new and meaningful ways. Importantly, member voices are woven throughout the content, creating a sense of community and shared purpose.
Our renewed focus on storytelling isn’t limited to print. Much of the magazine content is now available online in the members’ area of the English Heritage website. Sunday also supports English Heritage’s growing digital offering, co-producing a monthly series of member-exclusive webinars. This live online content extends the magazine experience and brings expert voices directly into members’ homes.
By refreshing the magazines and enhancing the wider content ecosystem, Sunday is helping English Heritage develop stronger connections with its supporters. The result is a communications programme that doesn’t just reflect the past – it actively connects it to the present, ensuring England’s heritage continues to inspire future generations.