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Launching the Clarins Express Skin Service

A suite of beautiful content for the legendary skincare brand

  • Content strategy
  • Design
  • Editorial & copywriting
  • Photography
  • Video & audio

The challenge

The Clarins Express Skin Service includes nine complementary services in-store customers can choose from, which focus on skincare treatments, make-up tutorials and body pampers. The brand asked Sunday to create content that supports its ambition to highlight and reclaim Clarins’ heritage in treatments and skincare expertise through a series of content assets that need to be deployed through the funnel.

Our solution

We began by setting out a series of creative principles to give the work a natural feel and make it stand out from some of the sterile competition. The visual identity has a daylight feel, a sense of place and captures pampered ‘moments’. The result is a warm, relatable approach that showcases the expertise and personal touch of Clarins.

The results

The Sunday in-house video, creative and copywriting teams produced video and still photography, and copy toolbox sets were produced for each of the nine services, with assets created for social, web and POS.

Woman in red massaging man's face
Close up of woman's face
Woman stood behind another woman spritzing her hair

We knew instantly that Sunday was the agency for us. Not only did they understand our brand like they were part of our team, the content they then produced really reflected that. They were a dream to work with, everything felt so easy and ran like clockwork. They’re the real deal – a team of content wizards who can work their magic on any project.

Adam Hall-Matthews
Customer Experience Manager

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